THE MAN­AG­ING DI­REC­TOR OF THE BODY SHOP ON ...

Harper’s Bazaar (Malaysia) - - The Beauty Bazaar - A MO­MENT WITH DATIN MINA CHEAH-FOONG

THE BRAND’S 30TH AN­NIVER­SARY Anita Rod­dick al­ways said that busi­ness should be able to bring about change and make a dif­fer­ence. I’m happy to say we have brought about many

changes to the com­mu­nity and the planet. WHAT KEEPS HER PAS­SION­ATE Get­ting girls and young women to un­der­stand that beauty goes be­yond the phys­i­cal. It’s be­ing pas­sion­ate about what you do and chang­ing the world for the bet­ter ... start­ing with you.

GO­ING CRU­ELTY-FREE We in­sist in that ev­ery sin­gle in­gre­di­ent our sup­pli­ers use for The Body Shop has its own an­i­mal test­ing dec­la­ra­tion de and we won’t ac­cept any­thing less than 100% com­pli­ancy. Ev­ery­one has a role to play. Check your la­bels. En­sure that your prod­uct is

100% free from an­i­mal cru­elty. MOUN­TAINS CON­QUERED I love the out­doors. I have suc­cess­fully climbed Mount Kin­a­balu, Kil­i­man­jaro, and Base Camp Ever­est. Next I’ll be head­ing to the rapids in Zam­bezi for some white wa­ter raft­ing. This is to raise funds for The Body Shop Foun­da­tion,

which cel­e­brates 25 years in 2014.

Datin Mina CheahFoong

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