A Watch For All Sea­sons

In the J12-365, Chanel cre­ates the lit­tle black dress of watches.

Harper’s Bazaar (Malaysia) - - Contents -

Steeped in rich her­itage and yet com­pletely at home in one of the world’s busiest me­trop­o­lises, the Asia So­ci­ety Jockey Club in Hong Kong is a fit­ting venue to launch the lat­est time­piece by a sto­ried house that has so seam­lessly and suc­cess­fully moved with the zeit­geist. First launched at Basel­word, this marked the first time Asian col­lec­tors would see the much-talked about J12-365. The ce­ramic watch, which was first launched fo for men in 2000, has taken on many dif­fer­ent forms. Now it has been given the chicest makeover and called the 365, to de­note all the dif­fer­ent roles the mod­ern woman plays in a year. Lux­u­ri­ous in the most prac­ti­cal and clas­sic of ways, it’s meant to be the watch to take her from school runs to board meet­ings, from Sun­day brunches to black-tie din­ners and ex­otic escapes the world over.

At first glance, the watch seems lit­tle changed from its pre­vi­ous black and white ce­ramic in­car­na­tions. The only brief the de­sign team was ac­tu­ally given was that the watch needed to have a self-wind­ing move­ment, the bet­ter to fit into the life­style of a woman on the go. The re­sult? An in­cred­i­ble new 42-hour power re­serve. Up close, the minute changes re­vealed them­selves. The watch has been slimmed down; mak­ing it slightly lighter. With a dial of only 36.5mm in di­am­e­ter, the J12-365 is smaller than its pre­de­ces­sors but the re­mov­ing of the bezel makes it ap­pear larger; a style state­ment for the woman in charge. The face also fea­tures a vin­tage-style guil­loché-fin­ished opa­line disc that beau­ti­fully re­flects light, giv­ing it an el­e­gant fin­ish. Its cre­den­tials re­main im­pres­sive (you can take the watch to a 100 me­tres), but un­like pre­vi­ous mas­cu­line ver­sions, one look at this la­dy­like piece and it’s ap­par­ent that it is not your boyfriend’s watch.

The most strik­ing change made by Chanel is the choice of pre­cious metal used. Yel­low and rose gold were both deemed too loud for this more sub­tle and fem­i­nine J12, so the house teamed up with a me­tal­lur­gist to cre­ate the world’s first 18-karat beige gold. Gabrielle Chanel would have been pleased. Beige, af­ter all, was Made­moi­selle’s third favourite colour. One could eas­ily imag­ine her sport­ing the J12-365, a watch that cap­tures the ef­fort­less ver­sa­til­ity she al­ways strived for in her clothes.

J12- 365 watch in black ce­ramic and 18-karat beige gold with di­a­monds, Chanel

The cool J12 cam­paign

Orig­i­nally cre­ated for men, the J12 is also widely loved by women

365 per­sonal pho­to­graphs were col­lected from the Chanel team world­wide for the launch

The J12-365 watch worn by a skier

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