Harper’s Bazaar (Malaysia) - - The News Bazaar -

Bon Chic, Bon Genre that trans­lates to ‘good style, good at­ti­tude’ is BCBGMaxazria’s ’s sig­na­ture phrase – one that has seen the brand through 25 fash­ion­able years. To mark this mile­stone, le­stone, the famed house has planned a year-long cel­e­bra­tion, which in­cludes a ret­ro­spec­tive ex­hi­bi­tion bi­tion at the Whit­ney Mu­seum of Amer­i­can Art in New York. ‘Liv­ing the Bon Chic Life’ ex­plores the com­pany’s ny’s 25-year his­tory, from key moments that have shaped the brand to a cu­rated show­case of looks from BCBGMaxazria Run­way, nway, Hervé Léger by Max Azria, and BCBGen­er­a­tion. “My hus­band us­band Max launched this com­pany with a sin­gle goal: to cre­ate a beau­ti­ful dress,” says Lubov Azria, chief creative of­fi­cer of BCBGMaxazria. GMax­azria. “Since then, it has evolved into a world-renowned life­style es­tyle brand with a sig­na­ture aes­thetic and vi­sion­ary point of view.” w.”

‘ Liv­ing the Bon Chic Life’ ex­hi­bi­tion

Max Azria with Coco Rocha back­stage at BCBGMaxazria Au­tumn/ Win­ter ’14

Lubov and Max Azria

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