MILESTONE CELEBR ATION
Bon Chic, Bon Genre that translates to ‘good style, good attitude’ is BCBGMaxazria’s ’s signature phrase – one that has seen the brand through 25 fashionable years. To mark this milestone, lestone, the famed house has planned a year-long celebration, which includes a retrospective exhibition bition at the Whitney Museum of American Art in New York. ‘Living the Bon Chic Life’ explores the company’s ny’s 25-year history, from key moments that have shaped the brand to a curated showcase of looks from BCBGMaxazria Runway, nway, Hervé Léger by Max Azria, and BCBGeneration. “My husband usband Max launched this company with a single goal: to create a beautiful dress,” says Lubov Azria, chief creative officer of BCBGMaxazria. GMaxazria. “Since then, it has evolved into a world-renowned lifestyle estyle brand with a signature aesthetic and visionary point of view.” w.”