The Dirty Se­cret To Gor­geous Hair

Harper’s Bazaar (Malaysia) - - News -

For more and more women, skip­ping the suds (or cut­ting down big-time) is the trick to lus­trous locks. By Ni­cole Catanese.

It hap­pens all the time. You tell your co-worker her hair looks amaz­ing and she proudly re­veals that her bouncy blow-out is days old and she hasn’t washed her per­fectly tou­sled hair in a week – and count­ing. Sud­denly, hav­ing hair that ap­pears freshly washed sans sham­poo and push­ing the life of a pro blow-dry to pre­vi­ously un­think­able lim­its is wor­thy of brag­ging rights. Is it pos­si­ble that daily sham­poo­ing, once deemed the foun­da­tion for a luxe mane, is the one thing stand­ing be­tween you and hair nir­vana?

A NEW ROU­TINE

For years, stylists have touted skip­ping daily hair wash­ing as the key to hav­ing not only healthy locks but en­vi­able tex­ture, too. And while women with Gisele-like tresses obliged, those with ul­tra-thin or short crops cringed at the thought of greasy, lifeless strands. Then the hair gods gave us dry sham­poo – now much im­proved from the glo­ri­fied baby pow­der ver­sions of the 1960s. The lat­est in­no­va­tions (typ­i­cally laced with tapi­oca or rice starch) have been re­for­mu­lated to ab­sorb ex­cess oil and im­part sec­ond-day tex­ture in just a few spritzes. The re­sult: your hair can ac­tu­ally look bet­ter if you hold off sham­poo­ing for a few days. Vir­tu­ally ev­ery brand of­fers a dry sham­poo, in­clud­ing Red­ken Pil­low Proof Two Day Ex­ten­der, Sacha­juan Vol­ume Pow­der, and Percy & Reed No Fuss Fab­u­lous­ness Dry Sham­poo. De­signer Rachel Roy says she al­ways has dry sham­poo on hand (“I rely on it”), and washes her hair only once a week.

THE BLOWOUT BRI­GADE

But the evo­lu­tion of when (and how) we sham­poo doesn’t stop there. When it’s fi­nally time to throw in the towel, many women are not only lath­er­ing up less of­ten, they’re also not lift­ing a fin­ger. The ris­ing pop­u­lar­ity of styleonly sa­lons that gets you in – and out – in 40 min­utes for as lit­tle as RM50 has trans­formed the blowout, once the hour-plus ser­vice re­served for spe­cial oc­ca­sions, into an af­ford­able lux­ury. “It’s an in­stant con­fi­dence boost; women strut out of the sa­lon,” says Robin Mo­raetes, who co-founded DreamDry in New York with stylist Rachel Zoe, and stocks Oribe and Kéras­tase sham­poos. On av­er­age, a thou­sand women a week walk into the flag­ship lo­ca­tion, and their best client spent USD10,000 (RM32,000) last year – that’s four times a week with­out fail. “Noth­ing makes me feel more like a lady,” says DJ and DreamDry reg­u­lar Mia Moretti. “My chic grand­mother, to this day, has a sham­poo and style to start the week.” And Moretti is right: Just as dry sham­poo is a throw­back reimag­ined, so is the re­turn to the sa­lon. “The blowout trend is go­ing to be, if it isn’t al­ready, like the man­i­cure and pedicure,” says Mo­raetes. “It’s a no-brainer.”

CULT OF SUDS-FREE CLEANS­ING

The grow­ing crew of evan­gel­i­cal “sham­poo bash­ers” can’t be ig­nored. Michael Gor­don, the orig­i­nal stylist be­hind Bum­ble and Bum­ble, spent his ca­reer push­ing sham­poo but now says it’s hair’s worst en­emy – far be­yond heat styling and colour­ing. Gor­don, who be­lieves that even sul­phate-free and colour-safe ver­sions strip ev­ery strand, leav­ing hair dry and brit­tle, re­cently launched Purely Per­fect Cleans­ing Creme. The crème is raked through wet hair, then rinsed just like reg­u­lar sham­poo. Be­sides ban­ning any form of de­ter­gent in his for­mula, Gor­don packed it with es­sen­tial oils and aloe vera, which has a unique abil­ity to at­tach it­self to oil and prod­uct guck, all while leav­ing hair hy­drated. The re­sult? A cleanser that makes ev­ery hair type “child-like, with life and body,” he says. Jade Lai, the long-locked, trend­set­ting founder of fashion bou­tique Creatures of Com­fort, is a con­vert: “It keeps my hair soft, shiny, and smooth in just one step, and I love the smell.” Will these ad­vances in tress treat­ments merge to form the new foun­tain of youth for hair? Only time will tell.

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