Sky High

Tumi gets creative in Hong Kong, KL, and Sin­ga­pore

Harper’s Bazaar (Malaysia) - - News -

“The world is a book, and those who do not travel read only a page.” These words of Saint Au­gus­tine were just some of many em­bla­zoned across the win­dows of the Sky City Church lounge in The Apex. Way up on the 75th floor of Cen­tral Plaza in Hong Kong, the quotes were es­pe­cially thought-pro­vok­ing set against the stun­ning Wan­chai wa­ter­front.

Of course, there was more than just the view to look at. Splashed with kalei­do­scopic im­ages courtesy of the well trav­elled – run­ning across air­ports, re­lax­ing on golden beaches or even tak­ing in the sun­set on a pier – the vi­brant photo wall was a work of art in it­self. On the other side of the room was a huge map of the world, upon which guests pinned la­bels to in­di­cate their dream des­ti­na­tions. And who could miss the colos­sal col­lec­tion of jour­nals, penned by jetsetters and filled with keep­sake tick­ets, tiny sou­venirs, and Po­laroids?

It was here amid the magic of travel that Tumi fêted its new­est Asia Global Cit­i­zens: TV and ra­dio per­son­al­ity Do­minic Lau and Chi­nese in­dus­trial de­signer Jamy Yang. The two join a host of il­lus­tri­ous names as the brand’s am­bas­sadors, which in­clude Grammy-win­ning com­poser Eric Whi­tacre, singer-song­writer-model Amanda Su­danoRamirez, Paolo Fer­rari, the North Amer­i­can chair­man and CEO of Pirelli Tires, as well as Alexan­dra Cousteau, Na­tional Ge­o­graphic ‘Emerg­ing Ex­plorer’ and en­vi­ron­men­tal­ist.

Founder of Yang De­sign and YDC, Shangai-based Yang has achieved in­ter­na­tional recog­ni­tion, win­ning over 60 lo­cal and in­ter­na­tional de­sign awards. Mark­ing his ap­point­ment as Tumi’s Global Cit­i­zen was a travel case-turned-car equipped with a seat and wheels. A firm be­liever in de­sign that serves its pur­pose per­fectly, Yang re­vealed, “To fit Tumi’s phi­los­o­phy of mak­ing travel ef­fort­less, I cre­ated this orig­i­nal de­sign that elim­i­nates all has­sle, mak­ing ev­ery­day jour­neys more en­joy­able.”

An edgier take on this was Lau’s in­stal­la­tion, where his own Tumi Alpha Bravo Kingsville back­pack rested on his gleam­ing Du­cati mo­tor­bike. Ex­quis­ite in all their rugged splen­dour, both are his favourite com­pan­ions, wher­ever the road may lead. “You never know what to ex­pect,” said Lau, liken­ing travel to be­ing on live TV. “For me, be­ing a Tumi Global Cit­i­zen is all about be­ing spon­ta­neous, and al­ways ready to jump into the next ad­ven­ture.”

“We are de­lighted to wel­come Jamy Yang and Do­minic Lau as Tumi’s Asia Global Cit­i­zens. Both were se­lected on the ba­sis of shar­ing Tumi’s core val­ues of in­tel­li­gent de­sign, cre­ativ­ity, and love of func­tional aes­thet­ics,” said Tom Nel­son, man­ag­ing direc­tor of Tumi Asia. “Equally thrilling is the par­tic­i­pa­tion of our tal­ented Trail­blaz­ers who gen­er­ously shared their travel sto­ries.”

For this ex­hi­bi­tion, Tumi had se­lected over 100 of its Trail­blaz­ers from across Asia Pa­cific in­clud­ing Hong Kong, China, In­done­sia, Sin­ga­pore, Malaysia, the Philip­pines, Viet­nam, Thai­land, and Tai­wan. Lead­ers in fashion, pho­tog­ra­phy, de­sign, travel, and busi­ness, all were in­vited to travel with a Tumi bag and jour­nal in which to share their ad­ven­tures. The re­sults were noth­ing short of ex­tra­or­di­nary.

“We wanted to reach out into our com­mu­nity of Tumi users to find in­di­vid­u­als who are peo­ple of dis­tinc­tion in their cho­sen fields, and to cel­e­brate them. This res­onates with our con­sumers be­cause it’s au­then­tic – these are real users they can en­gage with,” shared Nel­son. “We hope this ex­hi­bi­tion will am­plify the new cam­paign and re­in­force the found­ing prin­ci­ples Tumi has al­ways stood for: su­pe­rior qual­ity, de­sign ex­cel­lence, tech­ni­cal in­no­va­tion, func­tional su­pe­ri­or­ity, and world-class cus­tomer ser­vice.” The ex­hi­bi­tion will be at the Jing’An Kerry Cen­tre, Shang­hai from Au­gust 1 to 15; Pav­il­ion KL from Au­gust 11 to 17; and Sin­ga­pore from Au­gust 28 to 30.

AC­CES­SORIES DE­SIGNER UNG YIU LIN was in­spired by a trip to Phuket. The owner of ShoesShoesShoes and Klutched dec­o­rated her lug­gage to sea­side theme, with swim­suits and flats for mother and baby. In­side were snapshots of her

happy fam­ily en­joy­ing a day at the beach

EYE­WEAR DE­SIGNER RENÉ

CHU, the founder of Revé sun­glasses, put up a dec­o­rated tent on a sunny patch of grass to recre­ate her visit to the Coachella Fes­ti­val in Cal­i­for­nia FASHION PHO­TOG­RA­PHER JES­PER MCIL­ROY cap­tured a jour­ney from Ohio to Hong Kong in a se­ries of pho­to­graphs rich in colour­ful de­tail

EN­TREPRENEUR JOEL NEOH, the vice pres­i­dent of Groupon Asia, adapted his Tumi Alpha 2 case with tailor-made com­part­ments for both work and per­sonal mem­o­ries

SO­CIALITE CHAR­LOTTE

CHEN’S col­lage fea­tured four of her favourite moments with Tumi by way of English artist Tracey Emin FASHION DE­SIGNER BAR­NEY CHENG whipped up a fab­u­lous ski suit, in­spired by a re­cent va­ca­tion in the pow­dery slopes of Niseko, Ja­pan

ARTIST ERIC SO’S half- painted lug­gage was deeply sym­bolic of his firm be­lief that peo­ple should spend at least half their lives trav­el­ling

DE­SIGNER FREE­MAN LAU joined a pair of Tumi Alpha 2 cases with a rain­bow to show how travel can in­spire per­sonal con­nec­tions

TV AND RA­DIO HOST DO­MINIC LAU with his Du­cati and Tumi back­pack

IN­DUS­TRIAL DE­SIGNER

JAMY YANG turned his Tumi suit­case into a car

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