NEW VISION

Jason Wu has debuted his first campaign for Hugo Boss. Model Edie Campbell and actor Scott Eastwood were lensed by Inez Van Lamsweerde and Vinoodh Matadin, and styled by Joe McKenna. “We wanted to take a fresh, different approach to this campaign,” says Wu, artistic director of Hugo Boss. “The Hugo Boss tradition is in tailoring but it’s important that the campaign not only shows the clothes, but also evokes the iconic Boss lifestyle.”

Hugo Boss Autumn/ Winter ’14