NEW VI­SION

Harper’s Bazaar (Malaysia) - - The News Bazaar -

Ja­son Wu has de­buted his first cam­paign for Hugo Boss. Model Edie Camp­bell and ac­tor Scott East­wood were lensed by Inez Van Lam­sweerde and Vinoodh Matadin, and styled by Joe McKenna. “We wanted to take a fresh, dif­fer­ent ap­proach to this cam­paign,” says Wu, artis­tic direc­tor of Hugo Boss. “The Hugo Boss tra­di­tion is in tai­lor­ing but it’s im­por­tant that the cam­paign not only shows the clothes, but also evokes the iconic Boss life­style.”

Hugo Boss Au­tumn/ Win­ter ’14

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