Think again if you thought beau­ti­ful hair starts at the roots. It in­volves a great scalp­care regime as well. By Li Ying Lim.

Harper’s Bazaar (Malaysia) - - Bazaar Hair Awards 2014 -

1 THE RIGHT DEN­SITY “Women don’t sim­ply want a nice cut or great colour: they want the most beau­ti­ful hair in the world – hair that in­spires ad­mi­ra­tion, hair that is strong and healthy,” says Eric Pfalz­graf, Kéras­tase ex­pert stylist, of our re­lent­less pur­suit of thick, lus­trous manes. Long list, but the im­pos­si­ble is pos­si­ble now with these in­no­va­tions. Firstly, you have to un­der­stand your own hair’s unique, ge­net­i­cally or­dained den­sity. “Hair den­sity is not only the num­ber of strands; it’s also vol­ume, sup­ple­ness, and move­ment,” ex­plains Pfalz­graf. 2 SK­IN­CARE FOR YOUR HAIR “The di­am­e­ter of a hair is de­ter­mined by the num­ber of cells as well as the di­am­e­ter of the der­mal papilla,” re­veals Pro­fes­sor Bruno Bernard, man­ager of Hair Bi­ol­ogy at L’Oréal. He was the one who dis­cov­ered that the bi­ol­ogy of scalp and skin are very much sim­i­lar. Hu­mans av­er­age a to­tal of 100,000 to 140,000 fol­li­cles, but there can be more. Backed by 10 years of re­search, Ste­moxy­dine, a new mol­e­cule that is now a patent owned by L’Oréal Re­search, helps mimic an ideal con­di­tion for stem cells to flour­ish, for more hair growth. The world’s first hair den­sity ac­ti­va­tor by Kéras­tase Den­si­fique trans­ports the rich­est con­cen­tra­tion into the scalp. Just mas­sage the dosage deep in. 3 IN­STANT VOLUMISER Some­times we just need a quick fix, and an op­ti­cal il­lu­sion can do won­ders. Ad­vises Pfalz­graf: “Work sec­tion by sec­tion, begin­ning with the hair sur­round­ing the face. Curl the hair and give it a mod­ern shape us­ing brushes to en­hance it while it’s still curved. Af­ter that, care­fully ‘muss it up’ to get that ‘stylishly un­styled’ look that cre­ates vol­ume.” How­ever, “brush­ing and styling tech­niques can dam­age the scalp and, con­se­quently, in­crease the risk of in­fec­tion and en­try of chem­i­cals. It’s es­sen­tial to wash the scalp prop­erly to avoid in­flam­ma­tion,” warns Dr. An­tonella Tosti, a pro­fes­sor of der­ma­tol­ogy and skin and scalp spe­cial­ist. Prep with Kéras­tase Ini­tial­iste from scalp to ends. It gives an in­stant shine boost and also acts as a serum. Leave in Kéras­tase Speci­fique Stim­uliste to fend off age­ing ox­i­dants and ex­tend the life cy­cle of your hair.

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