JASON WU
The artistic director of Boss on the clean lines of his favourite architects for Autumn/Winter ’14. It was the DNA of the Hugo Boss brand, which dates back to 1924, that provided the starting point for Jason Wu’s first collection. Looking to the label’s longstanding success in menswear, Wu drew from his love of travel and architecture to create his vision. “I spend a lot of time in Europe in my new role as artistic director of Boss womenswear,” says the New York-based designer. “I find it so inspiring – the cultures, the architecture, and the fashion.” The work of Norwegian architect Sverre Fehn and the clean lines of Portuguese architects Manuel and Francisco Aires Mateus inspired sharply tailored pieces, but femininity was equally important to Wu, known for his lush gowns as worn by first lady Michelle Obama for both of the president’s inauguration ceremonies. “The white dress on my moodboard was the inspiration for the open-back sequin dress worn by Edie Campbell,” he says. “It stands for the feminine side of the collection.”
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