30+ S T RONG S I R EN
Add to that a sensuous bottle that pairs luxurious textures with soft tones – a pillowy silhouette that merges glass and metal in a sophisticated and modern turn – and it looks like Calvin Klein has another winner for the new millennials.
Then there’s the sizzling campaign: Model Doutzen Kroes and Charlie Hunnam of Sons Of Anarchy fame, allude to a modern-day affair where the playing field is more or less equal. Shot by Mert Alas and Marcus Piggott there’s a voyeuristic feel to the game of seduction played out by Kroes and Hunnam as they spy each other from apartments across the avenue.
Shares Kroes, “For me it’s a fragrance I can wear anytime. It makes me feel sexy. The scent is what you feel like when you have woken up after a fun night.” The raw sex appeal of a Calvin Klein fragrance started way back in the ’90s when Eternity, Obsession, and Contradiction flew off counters. Thematic arcs of eternal love and fiery passion resonated with that generation, and now, Calvin Klein Reveal returns to harness that sexy ’90s DNA. Sensual, unexpected, and addictive, the fragrance identified as a solar oriental – a new fragrance category – is made distinct with a raw salt signature that captures traces of the erotic scent of skin. There is also a spicy melange of peppers – pink, black, and white – that melts into a heart of orris, ambergris, and solar accord, while the drydown of sandalwood references CK’s core identity.