20S SWEE T
I N N OCENCE
A more ethereal version of the original Daisy launched in 2007,7, Daisy Dream speaks to the romantic innocence of a woman n in her early 20s. Directed by Sofia Coppola, the campaignn features model Antonia Wesseloh in a field of daisies crowned with blue skies and d cotton candy clouds. Playing with sparklers, she is the very picture of youth. The e field echoes the bottle design, the scent encased in glass, dressed in lacy blossoms.
Says perfumer Alberto Morillas, who was also behind the original, “As always, the idea was to create a playful, yet elegant fragrance. The DNA of the brand is this ‘wink’ that embodies the light, optimistic spirit of Marc Jacobs; a fragrance that makes you smile yet still feel sophisticated. There’s an intricate mix in this fruity scent. The top notes burst with blackberry, grapefruit, and pear while the heart is a bouquet of jasmine, lychee, and blue wisteria. White woods, musks, and coconut ut water make up the dry-down, like a dreamy cotton cloud.”