B ur B h T
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w as in sp ir i o n b e h i n d t h s i s c e n t “My Burberry is the true embodiment of our brand, in scent, in design, and in attitude,” muses Bailey. “A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.” The trench has been redesigned and reinvented in different fabrics and moods of the changing seasons, but the iconic design and style is unmistakable. The bottle of My Burberry – in fact, a moniker derived from fans not saying they want their trench, but that they want their “Burberry” – was designed by Bailey, who has been a key figure in bringing the house’s classic roots to the success it is currently enjoying. Calling upon the deep honey shade of the iconic trench, the glass was constructed in such a way to resemble the pleats and folds of the trench. The cap has a horn finishing, faceted like marble. Around the neck of the flacon is a hand-knotted ribbon of gabardine, a fabricc that is famously used to make the Burberry trench.
“The Burberry trench coat is such a classic – I have so many in my wardrobe now, and I always find it the perfect piece to throw on for any occasion, whether I’m dressing up or down,” reveals Moss. Delevingne agrees: “It’s so cool and effortless.”
Moss sums up the new scent best when she describes how a Burberry y trench is worn: “It looks incredible on everyone – it can be chic and sexy, y, it can be more serious and pulled together, and it can just be somethingg I throw on to shelter me from the London rain.” And when translated d to a fragrance, Kurkdjian could not agree more. “It’s all about a woman n wearing a trench coat and feeling very feminine.” My Burberry is available at the Burberry Beauty counter in Isetan, Suria KLCC and at Burberry boutiques nationwide.