B ur B h T

Harper’s Bazaar (Malaysia) - - THE BEAUTY -

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w as in sp ir i o n b e h i n d t h s i s c e n t “My Burberry is the true em­bod­i­ment of our brand, in scent, in de­sign, and in at­ti­tude,” muses Bai­ley. “A fra­grance that takes its lead from the iconic Burberry trench has to be out­stand­ing in ev­ery way.” The trench has been redesigned and rein­vented in dif­fer­ent fab­rics and moods of the chang­ing sea­sons, but the iconic de­sign and style is un­mis­tak­able. The bot­tle of My Burberry – in fact, a moniker de­rived from fans not say­ing they want their trench, but that they want their “Burberry” – was de­signed by Bai­ley, who has been a key fig­ure in bring­ing the house’s clas­sic roots to the suc­cess it is cur­rently en­joy­ing. Call­ing upon the deep honey shade of the iconic trench, the glass was con­structed in such a way to re­sem­ble the pleats and folds of the trench. The cap has a horn fin­ish­ing, faceted like mar­ble. Around the neck of the fla­con is a hand-knot­ted rib­bon of gabar­dine, a fab­ricc that is fa­mously used to make the Burberry trench.

“The Burberry trench coat is such a clas­sic – I have so many in my wardrobe now, and I al­ways find it the per­fect piece to throw on for any oc­ca­sion, whether I’m dress­ing up or down,” re­veals Moss. Delev­ingne agrees: “It’s so cool and ef­fort­less.”

Moss sums up the new scent best when she de­scribes how a Burberry y trench is worn: “It looks in­cred­i­ble on ev­ery­one – it can be chic and sexy, y, it can be more se­ri­ous and pulled to­gether, and it can just be some­thingg I throw on to shel­ter me from the London rain.” And when trans­lated d to a fra­grance, Kurkdjian could not agree more. “It’s all about a woman n wear­ing a trench coat and feel­ing very fem­i­nine.” My Burberry is avail­able at the Burberry Beauty counter in Ise­tan, Suria KLCC and at Burberry bou­tiques na­tion­wide.

Burberry My Burberry EDP, RM315 (50ml) & RM465 (90ml)


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