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th nc e new frag r a e’s fl ac o n
To capture this “asperity” onscreen, Bailey turned to two of his most beloved Burberry models, who are probably the best and only choices to front this fragrance: Cara Delevingne, current fashion darling and Instagram queen, and Kate Moss, legendary supermodel and fashion icon. Both are well-known faces of the British fashion industry, and bona fide embodiments of the past and future.
Says Kurkdjian: “You know Cara, she has tattoos on her hand but she has aristocratic blood. The campaign and the fragrance – they are direct translations and explain everything. Kate and Cara immediately send out the right message.”
Kurkdjian, however, admits he had not had these icons in mind, but concedes “they fit perfectly – two generations of models and both unique, and both British.”
Delevingne and Moss on the set