24HOURS JA­SON WU

The Boss designer shares his day.

Harper’s Bazaar (Malaysia) - - The News -

When I’m in Ger­many for Hugo Boss, I stay at this ho­tel in the town of Met­zin­gen, where the head­quar­ters is. I’m not the best morn­ing per­son. I set the alarms on my Ja­son Wu phone and my Hugo Boss phone, and gen­er­ally use each snooze but­ton three times. They’re all syn­chro­nised, just in case one doesn’t work. I use the alarm that sounds like a fire truck. It has a sense of ur­gency: Get up! Get up! 7.45AM I get up and take a shower. I like Kiehl’s prod­ucts be­cause there isn’t any smell, and I use the fa­cial ex­fo­lia­tor from Cau­dalíe. I’m re­ally fast get­ting ready. I have no hair, so I don’t have to style any­thing. As a designer, de­cid­ing what to wear is the last thing you want to think about; my uni­form is a jacket, a T-shirt, jeans, and train­ers. I have a bunch of Hugo Boss blaz­ers, tons of tees from A.P.C. and Margiela, and then ba­sic Levi’s and Con­verse, or I have Boss train­ers in three colours. I’ve been wear­ing white Con­verse for 10 years – they can’t get old. I have, like, 10 pairs. When they’re dirty I throw them away. I can’t pull off dirty Con­verse; there isn’t a tinge of grunge in me. Then I have a cup of cof­fee, black, and start my day. I’m not a break­fast eater. I feel like some peo­ple are re­li­gious about it, but I like lunch. 8.30AM In the great Ger­man tra­di­tion, my day is planned to the minute. When I get to the of­fice, I check my iPad and men­tally pre­pare. It’s kind of a marathon start­ing then. I catch up with my Ger­man as­sis­tant, who’s Ja­panese, then make the rounds of the of­fice and catch up with the team. I’m no­to­ri­ous for go­ing through peo­ple’s desks to see what new things they’re work­ing on. I love the cre­ative process, so when I see a nice swatch on some­body’s desk I grab it. I’m one of the first ones to get there so I can see what ev­ery­one’s work­ing on. I hate clut­ter, so I’m re­ally good with a Ger­man as­sis­tant. Some peo­ple are re­ally great at chaos, but I’m not. I can’t stand it when there are un­read mes­sages on the phone – it’s like this OCD thing I’ve de­vel­oped. The Boss cam­pus looks like the set of Gat­taca. It’s per­fectly man­i­cured, all of th­ese mod­ernised glass build­ings sit­u­ated in the mid­dle of the town, which is pretty sub­ur­ban – a lot of green. The con­trast was kind of what ini­tially drew me to Boss, that jux­ta­po­si­tion be­tween ar­chi­tec­ture and na­ture. Most days I spend time in three dif­fer­ent build­ings: D15, D12, and D19. It’s very sci-fi. I’m in what they call the tech­ni­cal devel­op­ment cen­tre a lot, which is the Ger­man ver­sion of the ate­lier. My of­fice is in D12 – on my floor is de­sign, brand man­age­ment, and mer­chan­dis­ing – and then D19 is com­mu­ni­ca­tions, mar­ket­ing, and the art depart­ment. I kind of mi­grate through dif­fer­ent build­ings to do dif­fer­ent things. 1PM I don’t usu­ally take a lunch break, so the cam­pus cafe­te­ria de­liv­ers my “Ja­son lunch”. You know how in Europe, es­pe­cially Ger­many, a sand­wich is ei­ther, like, a piece of cheese or a piece of ham but not both? I got them to do a spe­cial one with pro­sciutto, cheese, and let­tuce on a sun­flower-seed roll. They now sell it – we’re start­ing a trend. In the af­ter­noon we do any­thing from

ap­prov­ing cam­paigns to re­touch­ing

Ja­son Wu

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