CA N YOU K EEP A SECRET?
The formulation took 15 years to complete. Based on studies of stem cells, the Dior Laboratories found a way to kick into action the cellular synchronisation of the skin, putting this serum at the very forefront of skin science. “We were very focused on finding an ingredient that could activate the receptor-connectors located primarily at the surface of the epidermal stem cells,” shares MauvaisJarvis. Once these are in healthy condition, the skin and stem cells will work in harmony, “in order to meet the skin’s needs in real time.”
Enter the longoza, a flower with great regenerative powers that proliferates in the Dior Garden on the island of Madagascar. Its extract takes one and a half months to obtain, and comes within microdroplets that are 60 percent smaller than the usual skincare formulation.
“It took about six months to one year for the unique texture of the serum to emerge,” divulges Brigitte Noe, LVMH director of development and innovation department, of this microformulation process, exclusively used only at Dior. As a result, Le Sérum comes with a texture that has a “perfusion” effect, allowing the formula to infiltrate each cell and delve deep. Expect an instant glow and improved tautness as well as the gorgeous sensation of smooth, delicate skin. “It is light, infinitely silky, and intensely fresh,” she describes. All of this within an environmentally friendly, refillable bottle in a luxurious rose gold hue.
“Using the product to prevent signs of ageing is the best way to retain youthfulness in the skin, but it is also excellent for repairing damaged skin cells,” asserts Mauvais-Javis. “It is formulated in such a way so that it can compensate for lost elasticity and block out ravaging factors. At Dior, we are working for the beauty of today as well as tomorrow, now and into the future.” Available at all Dior counters in major departmental stores nationwide.
Eva Herzigova, the face of Dior Capture Totale
Longoza is harvested only once a year in the Dior Gardens