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Harper’s Bazaar (Malaysia) - - The Beauty -

TOUCH POINT

The for­mu­la­tion took 15 years to com­plete. Based on stud­ies of stem cells, the Dior Lab­o­ra­to­ries found a way to kick into ac­tion the cel­lu­lar syn­chro­ni­sa­tion of the skin, putting this serum at the very fore­front of skin science. “We were very fo­cused on find­ing an in­gre­di­ent that could ac­ti­vate the re­cep­tor-con­nec­tors lo­cated pri­mar­ily at the sur­face of the epi­der­mal stem cells,” shares Mau­vaisJarvis. Once th­ese are in healthy con­di­tion, the skin and stem cells will work in har­mony, “in or­der to meet the skin’s needs in real time.”

En­ter the lon­goza, a flower with great re­gen­er­a­tive pow­ers that pro­lif­er­ates in the Dior Gar­den on the is­land of Mada­gas­car. Its ex­tract takes one and a half months to ob­tain, and comes within mi­cro­droplets that are 60 per­cent smaller than the usual skin­care for­mu­la­tion.

GLOBAL AC­TION

“It took about six months to one year for the unique tex­ture of the serum to emerge,” di­vulges Brigitte Noe, LVMH direc­tor of devel­op­ment and in­no­va­tion depart­ment, of this mi­cro­for­mu­la­tion process, ex­clu­sively used only at Dior. As a re­sult, Le Sérum comes with a tex­ture that has a “per­fu­sion” ef­fect, al­low­ing the for­mula to in­fil­trate each cell and delve deep. Ex­pect an in­stant glow and im­proved taut­ness as well as the gor­geous sen­sa­tion of smooth, del­i­cate skin. “It is light, in­fin­itely silky, and in­tensely fresh,” she de­scribes. All of this within an en­vi­ron­men­tally friendly, re­fill­able bot­tle in a lux­u­ri­ous rose gold hue.

“Us­ing the prod­uct to pre­vent signs of age­ing is the best way to re­tain youth­ful­ness in the skin, but it is also ex­cel­lent for re­pair­ing dam­aged skin cells,” as­serts Mau­vais-Javis. “It is for­mu­lated in such a way so that it can com­pen­sate for lost elas­tic­ity and block out rav­aging fac­tors. At Dior, we are work­ing for the beauty of to­day as well as to­mor­row, now and into the fu­ture.” Avail­able at all Dior coun­ters in ma­jor de­part­men­tal stores na­tion­wide.

Eva Herzigova, the face of Dior Cap­ture To­tale

Lon­goza is har­vested only once a year in the Dior Gar­dens

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