Harper’s Bazaar (Malaysia) - - The News -

Cel­e­brat­ing its Ro­man roots, Fendi’s newly opened flag­ship store in New York, on Madi­son Av­enue at 57th Street, stands out from the rest with its mod­ernised col­umns and arches. The 380-square-me­tre store, de­signed by Peter Marino, is spread over two floors and done up in sump­tu­ous tones with a mix of tex­tures in­clud­ing wood, mixed with mar­ble and fur. “New York is one of the world’s most im­por­tant cities when it comes to fash­ion, cul­ture, and de­sign. This new ‘home’ is a mile­stone in Fendi’s his­tory,” says Pi­etro Bec­cari, pres­i­dent and CEO of Fendi.

To cel­e­brate the store open­ing, Fendi has col­lab­o­rated with five New York­ers – Ri­hanna, Sarah Jes­sica Parker, Le­an­dra Me­dine, Rachel Fe­in­stein, and Jour­dan Dunn – on per­son­alised 3Baguette hand­bags to be auc­tioned for their cho­sen char­i­ties, such as the Brain Trauma Foun­da­tion. The bags will be on dis­play at the Madi­son Av­enue flag­ship store in New York un­til March 13.


Founder of Manre­peller.com What does Fendi mean to you? My mother grew up in Mi­lan so, for me, Fendi rep­re­sents her roots, which

are an ex­ten­sion of mine. Your thoughts on this project? This is a per­fect ex­am­ple of how fash­ion

and tal­ent can be used for good. What was it like work­ing with

Sil­via Ven­turini Fendi? Sil­via has such a dis­tinct point of view and im­pec­ca­ble taste, so she was able to re­ally hone in on what I wanted to cre­ate and also make it feel like Fendi. How does this bag re­flect your per­son­al­ity? The bright chif­fon and se­quinned ap­pliques are a whim­si­cal touch, placed over re­fined

leather to ex­ude solid char­ac­ter. In my per­sonal life, I try to marry com­edy with

author­ity and play­ful­ness with re­spect.

In­side the Madi­son Av­enue flag­ship store

Le­an­dra Me­dine

mak­ing her 3Baguette bag

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