Celebrating its Roman roots, Fendi’s newly opened flagship store in New York, on Madison Avenue at 57th Street, stands out from the rest with its modernised columns and arches. The 380-square-metre store, designed by Peter Marino, is spread over two floors and done up in sumptuous tones with a mix of textures including wood, mixed with marble and fur. “New York is one of the world’s most important cities when it comes to fashion, culture, and design. This new ‘home’ is a milestone in Fendi’s history,” says Pietro Beccari, president and CEO of Fendi.
To celebrate the store opening, Fendi has collaborated with five New Yorkers – Rihanna, Sarah Jessica Parker, Leandra Medine, Rachel Feinstein, and Jourdan Dunn – on personalised 3Baguette handbags to be auctioned for their chosen charities, such as the Brain Trauma Foundation. The bags will be on display at the Madison Avenue flagship store in New York until March 13.
15 MINUTES WITH
Founder of Manrepeller.com What does Fendi mean to you? My mother grew up in Milan so, for me, Fendi represents her roots, which
are an extension of mine. Your thoughts on this project? This is a perfect example of how fashion
and talent can be used for good. What was it like working with
Silvia Venturini Fendi? Silvia has such a distinct point of view and impeccable taste, so she was able to really hone in on what I wanted to create and also make it feel like Fendi. How does this bag reflect your personality? The bright chiffon and sequinned appliques are a whimsical touch, placed over refined
leather to exude solid character. In my personal life, I try to marry comedy with
authority and playfulness with respect.
Inside the Madison Avenue flagship store
making her 3Baguette bag