SCAR­LET REIGN State your claim to fame with a bold red lip. By Li Ying Lim.

Harper’s Bazaar (Malaysia) - - The Beauty -

Carolina Her­rera Spring/ Sum­mer ’15

Hol­ly­wood icon, glam­our puss, and clas­sic beauty are just some the many per­sonas a slick of fiery red lip­stick can give a woman. Trans­for­ma­tive, mood-lift­ing, and easy on the purse, is it any won­der that they say when the econ­omy is down, lip­stick sales go up? “Lip­stick tells us so many things about a woman. It tells us about her per­son­al­ity,” says Tom Pecheux, make-up guru and Fash­ion Week beauty mav­er­ick. “For ex­am­ple, a woman wear­ing a strong red lip­stick sug­gests she wants to ex­press a cer­tain power.”



The act of wear­ing lip­stick may be em­pow­er­ing and med­i­ta­tive in it­self, but the colour cho­sen is also cru­cial in as­sert­ing power through per­sona. Think red lips and the likes of Mar­i­lyn Mon­roe, Mar­lene Di­et­rich, and Ava Gard­ner im­me­di­ately come to mind; there is a ver­i­ta­ble list of women who owe both their im­mor­tal beauty and star sta­tus to a tube of red, and in­deed, it lives up to its time­less rep­u­ta­tion of el­e­vat­ing a look.

Mod­ern-day bold-lipped icons in­clude Alexa Chung, Emma Stone, and of course, Tay­lor Swift. The blonde singer’s love of the fiery red pout is well-doc­u­mented in an al­bum called Red, as well as in her new song “Style”, in which she sings: “You’ve got that James Dean day­dream look in your eyes, and I got that red lip clas­sic thing that you like … We never go out of style.”

“Red lip­stick can look quite clas­sic,” agrees Wendy Rowe, “but if you wear it with sun-warmed skin and very sim­ple make-up on the eyes, it sud­denly be­comes some­thing mod­ern.” The make-up mae­stro, who runs the scene back­stage at ev­ery Burberry Pror­sum show along­side CEO Christo­pher Bai­ley, has given the lat­est sea­son’s girls gor­geous matt brick-red lips, leav­ing the skin pol­ished to al­low that glo­ri­ous sum­mer glow to shine through.

Jean Paul Gaultier Spring/ Sum­mer ’15

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