FACT

You can’t escape the sun. This means at some point during the day, you will be exposed to its harmful rays as well as other environmental aggressors that wreak havoc on your skin. Even if you are diligent when it comes to sun protection (and by diligent we mean reapplying your sunscreen every two hours; make-up with SPF doesn’t count), there are other pigmentation-inducing culprits to consider – hormones, stress, ageing, to name a few.

As if that’s not enough cause for alarm, science now tells us that even when we are out of the sun, our skin still continues to suffer its harmful effects. During the day, skin accumulates damage from multiple assaults that trigger melanin production, leading to spots and hyper-pigmentation. Come nighttime, the same trigger continues, leading to even more dark spots and serious discolouration over time. This explains why those little brown specks may appear within days after your beach weekend while pigmentation reveals itself years later as the result of long-term sun damage. Those dark spots are persistent and may never fade.

WHITE FUTURE

The best way out of this hyper-pigmentation cycle is a skincare routine that works around the clock, zoning in on the problem with the specific reparative actions skin needs during different times of the day. Inspired by the skin’s natural rhythm, Estéee Lauder scientists have created the brand’s latest brightening collection, Crescent White te Full Cycle Brightening. Think of the seven products as your guard against the sun, nowow and in the future. This morning-to-night regimen works by targeting existing spots while also helping to minimise the damage that contributes to future spots.

Using a plethora of advancements including the SIRT-Technology and ingredients made from naturally derived botanicals such as baicalin, molasses, sea fern extract, and liquorice, the products work in two folds: During the day, it works with the skin’s natural repair rhythms to protect it and prevent damage that can contribute to excess pigmentation. At night, it corrects the appearance of existing dark spots while preventing future spots, as its potent combination of ingredients breaks up accumulated pigments and minimises skin’s responses to melanin production. This combination of day and night actions gradually erases all signs of sun damage, and steers the way for your complexion’s bright future. Available at all Estée Lauder counters.