STU­ART VEV­ERS The cre­ative direc­tor of Coach on sub-cul­tures and Gary Base­man.

Harper’s Bazaar (Malaysia) - - The News -

Your start­ing points for Spring/ Sum­mer ’15? I like the idea of mak­ing the ev­ery­day inspiring. So many of the things I’m ref­er­enc­ing are ex­otic to me as I didn’t grow up in the US. I think that is why I am in­trigued by ev­ery­day Amer­i­can ref­er­ences. I like tak­ing ref­er­ences that have a sym­bol­ism or con­text im­me­di­ately. Some­thing you know or that gives you a nos­tal­gic feel­ing but put to­gether in a way that’s new. You men­tioned the sub-cul­tures of mu­sic, skate, and surf. What in par­tic­u­lar were you in­spired by? We re­searched the cul­ture of girl gangs and what their mem­bers wore – what were the defin­ing pieces that gave a sense of uni­form. And the col­lab­o­ra­tion with Gary Base­man? We had some of Gary’s work on our very first re­search board for Spring. Gary needed to un­der­stand who our Coach girl was be­fore he could even think about cre­at­ing the art­work and bring­ing the crea­tures into the Coach world. I think this gave the project depth and I can’t imag­ine the Spring col­lec­tion with­out Gary’s work now. Were the shaggy shear­ling coats in­spired by those crea­tures? We trans­lated that feel­ing of fluff from the over­sized shear­ling coat in Au­tumn, for Spring. It was my favourite piece from Au­tumn and I wanted to cre­ate a play­ful Spring ex­pres­sion. The crea­tures were each de­vel­oped with a story of the Coach girl in mind. Who is the Coach girl of to­day? My take on the Coach girl is a sense of end­less pos­si­bil­i­ties, op­ti­mism, and a light­ness of spirit. A sense of ease and ef­fort­less­ness. Key items ev­ery girl should have? The fluff and rivet denim pieces. Your favourite bag this sea­son? The Coach Swag­ger bag. I like that it can be in­ter­preted in so many ways. It feels very dif­fer­ent depend­ing on the size, ma­te­rial or colour. I also love the name! Why did you send the mod­els out in clogs and pool slides? I re­ally like the rivet clogs be­cause they have the at­ti­tude of a sneaker. Right now I like the slouch and ease of a lower shoe. It feels right. Mu­sic you down­loaded re­cently? Clean Ban­dit’s “Real Love”. Books on your bed­side ta­ble? The Spell by Alan Hollinghurst. Pas­sions out­side of fash­ion? Travel. Stu s

art Vever


Coach Spring/ Sum­mer ’15

Coach Spring/ Sum­mer ’15

Coach Spring/ Sum­mer ’15

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