BLUE JEAN BA BY
Denim is back on trend and hotter than ever. By Cai Mei Khoo.
Bottega Veneta Spring/ Summer ’15
There’s possibly no other material that has withstood both the test of time and fashion cycles, as denim. From Marilyn Monroe to Beyoncé, denim has been reinterpreted in various guises that have either defined a fashion moment (think James Dean in Rebel Without A Cause) or an era (high-waisted flares bring back Seventies nostalgia).
With the denim market reportedly worth close to RM300 billion, it’s no wonder many of the Spring/Summer ’ 15 runways were awash with the humble fabric in myriad styles and silhouettes.
In New York, there was a Summer of Love-tinged patchwork denim at Tommy Hilfiger. Michael Kors sent out dark denim pieces tailored to an away-from-the-body silhouette. Things took a more sculptural turn at Burberry Prorsum in London, where Christopher Bailey sent out denim jackets that were fitted at the waist, juxtaposed against luxe materials such as ostrich feathers and large paillettes – a new way of working the high-low style of dressing.
On the opposite end of the spectrum is Marques’Almeida with its brand of distressed denim, which it has been producing ever since designers Marta Marques and Paulo Almeida launched their label in 2011. This season, the brand showed dark-indigo denim with raw, frayed edges, embellished with large crystals and paired with sheer chiffon pieces.