SVEN RIT­TER

Harper’s Bazaar (Malaysia) - - The Fashionable Life -

Gen­eral manager, Asia Pa­cific, Rolls-Royce Mo­tor Cars The Rolls-Royce Wraith It is strik­ing and bold, while be­ing as­sured and mas­cu­line. There is an el­e­gance and beauty that is un­der­pinned by the dis­tinct swept lines of the fast­back de­sign. But there is also an el­e­ment of the noir, a sense that this is an edgier car than Ghost, or any other car in the Rolls-Royce line-up. In com­par­i­son to other luxury ve­hi­cles Rolls-Royce is not just a car brand; it is the pin­na­cle brand in the au­to­mo­tive world’s rar­efied seg­ment of su­per luxury. We demon­strate a true un­der­stand­ing of luxury, giv­ing our cus­tomers an au­then­tic mo­tor car us­ing the best ma­te­ri­als com­mis­sioned by our highly skilled be­spoke team. The Rolls-Royce Wraith woman Wraith is made for a new gen­er­a­tion of con­fi­dent young women who aspire to be the best in their field. She will also be a cre­ator, for “when it does not ex­ist, de­sign it” is in the Rolls-Royce DNA. That lady is the icon that adorns ev­ery Rolls-Royce ra­di­a­tor: the Spirit of Ec­stasy. She en­com­passes a time­less el­e­gance. The Rolls-Royce woman wants noth­ing less from a two-door car that is at once dy­namic, lux­u­ri­ous and – a key Rolls-Royce trait – ef­fort­less. If Phantom is the Tuxedo and Ghost the for­mal busi­ness suit, Wraith is more a chic bomber jacket. Asian ex­clu­siv­ity In Asia, sa­loons such as Phantom and Ghost Se­ries II are more popular than two-door mod­els but this varies from mar­ket to mar­ket. Wraith reached out to a new, younger cus­tomer set who might not have con­sid­ered a Rolls-Royce be­fore. Iconic de­sign A Rolls-Royce will al­ways have pres­ence wher­ever it goes. It achieves this by be­ing iconic (with its un­mis­take­able de­sign cues), ef­fort­less (in how we de­sign the driv­ing ex­pe­ri­ence), and be­spoke (no Rolls-Royce is ever iden­ti­cal). We do not de­sign or change things for the sake of it. So a Rolls-Royce aes­thetic is time­less, el­e­gant, and of­ten, sim­ple. As a Rolls-Royce designer once said “Sim­plic­ity is of­ten one of the hard­est things to achieve.” Less is more. www.roll­sroyce­mo­tor­cars.com

Ul­ti­mate stealth style. Heels, Emilio Pucci

FI T FOR A K I NG

Cartier Con­cours d’El­e­gance 2015, a meet­ing of Ori­en­tal op­u­lence and mar­vel­lous

mo­tor­cars, de­liv­ers a sub­lime show­case of the ma­hara­jas’ finest. HIGH- END TREA­SON His Ex­alted High­ness Mah­bub Ali Khan, Nizam VI of Hy­der­abad, was the world’s wealth­i­est man in his day, and had com­mis­sioned for cer­e­mo­nial use the Sil­ver Ghost – also the world’s most ex­pen­sive car. It was used as a sort of “trav­el­ling throne” and had a domed sofa with panoramic glass. A high­light of In­dia’s golden era, the car si­mul­ta­ne­ously de­buted at and con­quered the 2011 Travel With Style, win­ning the Best of Show award. SAN­GUINE SE­DUC­TION In a dis­play of broth­erly love, the el­der Ma­haraj Him­mat Singhji be­stowed a 1939 De­la­haye 135MS by Figoni et Falachi upon Ma­haraj Dulip Singhji of Jodh­pur for a Jeep. A most beau­ti­ful car, it seems only nat­u­ral that the 1939 De­la­haye – of which no more than nine still sur­vive – would right­fully claim a Best of Show award at the first Cartier Travel With Style Con­cours d’ El­e­gance in 2008.

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Rolls- Royce Wraith

Ban­gles, Diane von Fursten­berg Cè­line Spring/ Sum­mer ’15

1912 Rolls- Royce 40/ 50 h.p. Sil­ver Ghost Barker Dome Roof Limou­sine

Sun­glasses, Dior

Sven Rit­ter

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