DAT­ING

Harper’s Bazaar (Malaysia) - - The Culture -

In a con­fer­ence room over­look­ing com­pany, IAC. The com­plaint Man­hat­tan’s Cen­tral Park, Whit­ney in­cluded a litany of claims, in­clud­ing Wolfe is ex­plain­ing her recipe for bet­ter dis­crim­i­na­tion, emo­tional dis­tress, dat­ing in the dig­i­tal age. Dressed in a and defama­tion, con­tend­ing, among cream Ralph Lau­ren turtle­neck and other al­le­ga­tions, that Ma­teen had black Frame skinny jeans, the 25-yearsent her in­ap­pro­pri­ate text mes­sages old Wolfe opens her iPhone and taps and at­tempted to strip her of her on Bum­ble, the hon­ey­comb-lo­goed co­founder sta­tus, and that when she dat­ing app she re­cently launched ap­proached Rad and of­fered to leave (she’s the com­pany’s CEO), and starts in ex­change for a pay­out in sev­er­ance rapidly swip­ing right for yes and left and eq­uity, he im­plied that he would for no on the bevy of el­i­gi­ble men. fire her. She sub­se­quently re­signed. “Say you went out to a bar with your While the suit was set­tled out girl­friends,” she be­gins. “You maybe of court last Septem­ber with no would’ve right-swiped 60 guys in your ad­mis­sion of wrong­do­ing by ei­ther head – cute, not cute, cute ta­ble of party, Wolfe’s fil­ing set off a me­dia guys over there. But you’re not go­ing to get ev­ery sin­gle guy’s firestorm, prompt­ing sen­sa­tional cov­er­age from TMZ num­ber. Real­is­ti­cally you maybe talk to one or two of them.” and “It’s not some­thing I ever

Bum­ble, Wolfe says, is all about qual­ity over quan­tity. wanted,” says Wolfe, who grew up in Salt Lake City and was While other plat­forms, such as Tin­der, have dom­i­nated the in­tro­duced to Rad in 2012 in LA, where she’d moved af­ter dig­i­tal dat­ing space by turn­ing the tricky busi­ness of meet­ing grad­u­at­ing from South­ern Methodist Uni­ver­sity. (He hired peo­ple into a real-time, real-life game of “hot or not”, Bum­ble her for a sales and mar­ket­ing po­si­tion at IAC’s now de­funct is aimed at fa­cil­i­tat­ing more sig­nif­i­cant con­nec­tions. When Hatch Labs, where she joined the team de­vel­op­ing an app two users “match” on Bum­ble, they have 24 hours called Match Box, which be­came Tin­der.) “Imag­ine to start a con­ver­sa­tion. But in a rare twist, the the lit­i­ga­tion [with] a com­pany you helped found re­spon­si­bil­ity lies with the woman to act first. go­ing com­pletely public, and wak­ing up at four “I wanted to do some­thing that was more in the morn­ing and see­ing it on Buz­zFeed.” fe­male-fo­cused,” she says. “Apps like Tin­der De­spite the at­ten­tion, Wolfe says the have done a phe­nom­e­nal job of con­nect­ing re­la­tion­ship was not scan­dalous. “It was not peo­ple and game-ify­ing it. But then what a fling – we dated, and it was in­ter­est­ing, but would hap­pen is guys would com­pletely it was more like we were dat­ing Tin­der,” she bom­bard the women with some­thing as says. “I was 23 years old. Ev­ery young woman

W e mun­dane as ‘hey’ or even some­thing of­fen­sive, hi bl dates, ev­ery young man dates, so ev­ery­one has tn m

ey Bu so the women would be in­un­dated. I want it to be Wol of feel­ings at dif­fer­ent times for dif­fer­ent peo­ple

fe, CEO the place for peo­ple not only to match with one an­other in life, but I think so much of that re­la­tion­ship was but to have a real con­nec­tion. I want real re­la­tion­ships.” Tin­der.” She adds, “I wish Tin­der con­tin­ued suc­cess.”

Iron­i­cally, when Wolfe was ap­proached last sum­mer by Now, with Bum­ble, Wolfe is start­ing over – in more ways in­vestor An­drey An­dreev, founder of the so­cial-net­work­ing than one. In ad­di­tion to get­ting her pro­fes­sional life back site Badoo, to de­velop what would be­come Bum­ble, she was on track, she’s in a new re­la­tion­ship, with Texas oil and gas on the re­bound from a breakup of her own – with Tin­der. ex­ec­u­tive Michael Herd. Says Wolfe, “He has been there with

Be­fore Bum­ble, Wolfe worked as a mar­ket­ing ex­ec­u­tive at me through this en­tire thing.” Tin­der. In fact, she was one of the com­pany’s first em­ploy­ees. The pair “matched” the old-fash­ioned way. “His mother Her run, though, lasted un­til last April, when she al­leged in was my pro­fes­sor, but I had no idea she had chil­dren. So years court pa­pers that she was forced to leave af­ter con­fronting go by, I’m ski­ing in Aspen with mu­tual friends, and this guy CEO Sean Rad over what she felt was his im­proper han­dling clipped my skis off at the bot­tom of the hill. I was like, ‘Who of a sit­u­a­tion that in­volved Justin Ma­teen, Tin­der’s chief is this gen­tle­man?’ Two days later I find out who his mum is mar­ket­ing of­fi­cer and her di­rect su­per­vi­sor, with whom and that she was in a soror­ity with my mother – and they’re Wolfe had pre­vi­ously been ro­man­ti­cally in­volved. In June, both named Kelli! They were both Kap­pas at SMU!” Her she filed suit in Cal­i­for­nia against Tin­der and its par­ent eyes light up in dis­be­lief. “Isn’t that the cra­zi­est?”

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