MY MOODBOA R D
Downtown New York in the 1970s provided the starting point for Max Mara’s Pre-Fall ’15 collection. From Debbie Harry to the American artist Jean-Michel Basquiat, it was the artists, designers, and musicians of the time who inspired the label’s creative director Ian Griffiths. “The space surrounding the new Whitney Museum of American Art was the setting for many important artistic moments,” he says. “We wanted the collectioncollec to interpret that cool, urban grit through the luxurious fabrics for which Max Mara is renowned.”r Wide-leg trousers and long wool belted coats were an ode to this scene; chain-ma chain-mail blouses were a homage to the nightclubs of the disco era. Animal motifs were also key: a bobcat-print wool coat was inspired by the artist Fritz Hag’s ‘Animal Estates’ exhibition exhibitions. “From this, we created a story of prints, jacquards, and furs,” says Griffiths. “It was a mea means through which we could soften the tough, urban lines of the collection.”