SHUEN CHIU The owner of Rent-A-Dress talks eter­nal style, fem­i­nine em­pow­er­ment, and how to dress for your shape. By Amy Yas­mine.

Harper’s Bazaar (Malaysia) - - The Style -

Shuen Chiu means busi­ness, and quite ev­i­dently so. “As a busi­ness per­son, I ad­mire Diane von Fürsten­berg for her sheer tenac­ity and will to do what­ever she puts her mind to, all the while sup­port­ing fe­male en­trepreneurs,” she re­marks. “For some­one to have left the scene for years and come back and re­brand her­self, and still be just as suc­cess­ful – that is no mean feat.” In some ways, the owner and founder of Rent-A-Dress, Malaysia’s first oc­ca­sion-wear rental com­pany, can re­late. Shuen’s own tenac­ity and self will has earned her an ex­pan­sion of busi­ness to Sin­ga­pore, de­spite the com­pany only be­ing less than a year old. “This jour­ney with Rent-A-Dress is re­ally like hav­ing a baby, from the birth of the con­cept to nur­tur­ing it and see­ing it grow. It’s still an in­fant, and there have al­ready been both growth pains and re­wards, but I’m ex­cited to see it grow into a teenager – hope­fully soon!”

A grad­u­ate in med­i­cal science, the 27-year-old en­tre­pre­neur is a clas­sic ex­am­ple of beauty and brains. How­ever, she does ad­mit her in­ter­est in fash­ion was borne of the lack of cre­ative out­lets her for­mer in­dus­try im­posed. “My par­ents had al­ways wanted me to go down the science route even though I al­ways grav­i­tated to­wards the cre­ative side of stud­ies,” she re­veals. “My true ‘ed­u­ca­tion’ in fash­ion and shop­ping was when I stud­ied abroad in Aus­tralia. They didn’t have the main­stream high-street la­bels, but had a lot of amaz­ing Monochro­matic in Robert Ro­driguez

“I never leave home with­out my arm-stack. Each piece has a story be­hind it.”

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.