RULES, OK?
For its latest Autumn/ Winter ’15 campaign, Aldo channels the spirit of individualism through a spellbinding cast which includes a ballet dancer, movie director, musician, and even a radiologist/ home improvement blogger to add to its roll call. “Social media has transformed fashion, shifting the conversation from the latest trends to how those trends inform personal style,” says Erwin Hinteregger, chief marketing officer at Aldo. “It was refreshing to uncover how fluid and organic inspiration can be whether it’s from friends, blogs, observations on the street, an art show, or their own style intuition. Said simply, inspiration truly is everywhere.”