RULES, OK?

Harper’s Bazaar (Malaysia) - - THE NEWS -

For its latest Au­tumn/ Win­ter ’15 cam­paign, Aldo chan­nels the spirit of in­di­vid­u­al­ism through a spell­bind­ing cast which in­cludes a bal­let dancer, movie di­rec­tor, mu­si­cian, and even a ra­di­ol­o­gist/ home im­prove­ment blog­ger to add to its roll call. “So­cial media has trans­formed fash­ion, shift­ing the con­ver­sa­tion from the latest trends to how those trends in­form per­sonal style,” says Er­win Hin­tereg­ger, chief mar­ket­ing of­fi­cer at Aldo. “It was re­fresh­ing to un­cover how fluid and or­ganic in­spi­ra­tion can be whether it’s from friends, blogs, ob­ser­va­tions on the street, an art show, or their own style in­tu­ition. Said sim­ply, in­spi­ra­tion truly is ev­ery­where.”

Aldo’s new head­line

mak­ing cam­paign, fea­tur­ing Irene Kim

as one of its stars

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