RIDE ON

Harper’s Bazaar (Malaysia) - - THE NEWS -

Stu­art Vev­ers showed a de­cid­edly tougher col­lec­tion this sea­son,

inspired by a fe­male biker gang. By Cai Mei Khoo.

Out­side a non­de­script build­ing in down­town New York City, cam­era flashes were go­ing off end­lessly as pho­tog­ra­phers jos­tled to get their money shot. The sub­ject was a girl dressed in a pas­tel pink faux fur coat from Coach’s Spring/Sum­mer ’ 15 col­lec­tion, walk­ing to­wards the venue in the fall­ing snow, sur­rounded by body­guards. It was Sooy­oung Choi, a mem­ber of the in­cred­i­bly pop­u­lar K-pop girl group, Girls’ Gen­er­a­tion. Boast­ing an In­sta­gram fol­low­er­ship of 2.3 mil­lion, photos Choi posted of her­self sit­ting front row among the likes of Chi­nese model Shu Pei and Tai­wanese model Han­nah Quin­li­van (also known as Mrs. Jay Chou), gar­nered an av­er­age of 150,000 likes. The front row faces were ex­actly the kind of au­di­ence cre­ative di­rec­tor Stu­art Vev­ers has man­aged to cap­ture af­ter only hav­ing been at Coach in the short span of two years. It’s an au­di­ence that’s un­doubt­edly young, es­pe­cially on the back of the car­toon crea­tures he showed last sea­son, in col­lab­o­ra­tion with the artist Gary Base­man, but it’s also for the young at heart. The Coach girl knows ex­actly what she wants and will proudly wear it on her sleeve, or in Choi’s case, on her back.

For Au­tumn/Win­ter ’15, Vev­ers did a com­plete 180 from his pre­vi­ous col­lec­tion. Where Spring/Sum­mer ’15 was all cute, girly, and fun, Au­tumn/Win­ter ’15 was all about the re­bel­lious biker girl gang. These were the cool girls with their kohl-rimmed eyes, leather jack­ets, and a devil-may-care at­ti­tude, ready to take off on their

Coach Au­tumn/ Win­ter ’15

The Link Mes­sen­ger bag, Coach

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