AYMERIC LACROIX

Harper’s Bazaar (Malaysia) - - THE JEW­ELS -

De­fine Swarovski as s a jew­eller. In­no­va­tion. Since our founderun­der Daniel Swarovski es­tab­lished ished the com­pany in 1895, in­no­va­tion va­tion has al­ways been at the fore­fron­tore­front of Swarovski, be it through ugh cut crys­tals, our jew­ellery y busi­ness, or how we in­ter­pret our col­lec­tions ev­ery sea­son. It is the core re of our com­pany, from Daniel Swarovski’s day to our cur­rent creative di­rec­tor in Paris. What's the syn­ergy be­tween Swarovski and fash­ion? I think fash­ion and Swarovski wouldn’t be the same with­out each other; it’s like a love story. Apart from that, we’re also in­volved in other events such as the re­cent Fes­ti­val de Cannes. You see our crys­tals ev­ery­where, and that makes a huge dif­fer­ence with al­lll of the other play­ers as well. Tell us about your Au­tumn/ Win­terWint ’15 5 Win­ter Gar­den col­lec­tion?co This sea­son, we’re very in­spired by na­ture – mix­ing var­i­ous el­e­ments to­gether ac­cord­ing to the theme. How­ever, as we’re very into the ver­sa­til­ity and func­tion­al­ity of our pieces, you will find thatth our col­lec­tion is more than meets the eye.ey TakeT our ear­ring jack­ets for ex­am­ple, which could­cou also dou­ble up as a sim­ple stud. What's the big­gest trend right now? Bracelets, def­i­nitely. At Swarovski, we try to be a trend­set­ter to in­spire the con­sumer, and this is cer­tainly true with our cur­rent Ban­gle Ma­nia col­lec­tion, be it in clas­sic met­alsm or leather straps.

WDove Pen­dant, Swarovski Do you think the Sw Swarovski wo­man hash evolved? In my opin­ion, it’s how she uses jew­ellery. Peo­ple don’t buy jew­ellery just be­cause it’s a neck­lace for one oc­ca­sion; it’s more mul­tipur­pose. Es­pe­cially for the wo­man of to­day. Mi­randa Kerr has been the face of Swarovski for many years. How would you de­fine the Swarovski wo­man? M Multi-faceted. She’s a wo work­ing wo­man, a mother, and many other things that mak make up the mod­ern wo­man. At Sw Swarovski, we try to re­flect that el­eme el­e­ment and be a part of her world by adap adapt­ing our jew­ellery­ery ac­cord­ing to her lif life­style.estyle. As a man in the je jew­ellery wellery busi­ness, how would you adorn your­self? I love wear­ing bracelets. It’s a great al­ter­na­tive to a neck­lace, and it looks great next to a watch. I also like to wear cuff­links to busi­ness meet­ings. How do you think Swarovski has evolved af­ter 128 years? We’ve gone through many dif­fer­ent stages of de­vel­op­ment through the years – from sup­ply­ing crys­tals to Chris­tian Dior back in the day, to the in­cep­tion of our jew­ellery line in the late 70s, and now our foray into the watch and home ac­ces­sories busi­nesses. Swarovski, First Level, Suria KLCC. Tel: 03-2161 2958.

IDistinct Nar­row Ban­gles, Swarovski

Swarovski’s Man­ag­ing Di­rec­tor for South East Asia, Aymeric Lacroix

Duke Neck­lace, from Swarovski’s Au­tumn/ Win­ter ’15 col­lec­tion

Dis­tinct Ban­gles, Swarovski

Brooch, Swarovski

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