JAR OF PERFECTION The reinvention of Dior Prestige is all about the flawlessness of a flower – the Rose de Granville. By Sharmita Summugam.
The rose, rooted to the Granville coast at the charming childhood home of Monsieur Dior, fascinated the designer. He was taken by the flowers’ resistance to everything around it. Today, Dior has dedicated an entire team of scientists, researchers, horticulturists, and botanists to form a unique research platform to study the structure and spellbinding magic of its star ingredient, the Rose de Granville. Dior Prestige La Crème de Teint
After 15 years of studying the flower, breaking it down by freeze-drying it, shattering it to a million pieces, and decoding the molecular composition of the flower, the research team discovered an unexplored molecular reservoir at the heart of the Rose de Granville – the very thing that gives it its extraordinary regenerative power. Concentrated nectar is then extracted from these molecules and thus, the reinvention of an emblematic product is achieved.
A watery, delicate texture reminiscent of the velvety petals of a freshly bloomed Rose de Granville, the Dior Prestige La Crème and Le Nectar recreate a flawless complexion. La Crème traps the nectar’s active ingredients deep within the layers of the skin. In time, texture is refined and the face is glowing radiantly, whereas Le Nectar is ultra regenerative, beautifies, and infiltrates down to the core of the skin.
TIME IS LUXURY
The icing on the cake is the Dior Sculpting Petal, a unique elastomer applicator boasting a supple, bouncy texture that caresses every curve and angle of the face. A three-step application ritual created and practiced by the Dior Institute beauty experts awakens the complexion, smooths lines, reshapes contours, and boosts radiance. Available at Dior Cosmetics outlets nationwide. Dior Prestige Le Nectar
Dior Prestige La Crème Dior Sculpting Petal