R E
A sneak peek at the upcoming Christmas
collection, inspired by Paris. here was a chocolate facial at the spa of the Four Seasons in Hawaii. I love chocolate, and the therapist told me it is rich in antioxidants,” Blandino says. “I started researching and thought, let’s put that in a bottle. I pigmented bronzers and eyeshadows with our exclusive cocoa complex and it worked beautifully. It is an indulgent and glamorous way of enhancing your beauty and taking care of your skin.” he brand took flight and launched into the world of social media where fans raved about the texture, scent, and colours. “We are an emotional brand. You buy a piece of Too Faced and you’re in the club. We don’t sit around with a bunch of men in suits and figure out what a girl wants. We are part of her. We love her.”
Yight in the ’90s when blackness and minimalism reigned, “women were intimidated by these fun colours, and it didn’t seem like they were enjoying make-up as much as they should. I wanted to create a brand that celebrates their unique style and femininity, and just play with the best quality and innovative colours. It is all about experiencing something emotional,” recalls Blandino. yeshadow – we were the first to put glitter in it. We were also the first to infuse makeeup with all the antioxidant goodness of chocolate, the first to launch a plumpingng gloss, and the first 24-hour creaseproofoof shadow primer,” Blandino says. Theseese products are still bestsellers today.y. Too Faced Semi- Sweet Chocolate Bar Eye Shadow Palette, RM175 ears later, Blandino can easily look back and laugh about the moniker of the Better Than Sex mascara. “We had the formula and we were trying 50 different brushes. One of the girls just put the brush in, and I said, ‘Oh my God, that is better than sex!’ There is no qualms about a name that shocks like that. After all, the world of Too Faced is powered by serendipities, fearlessness, and of course, fun.”