NEW GENOn

Harper’s Bazaar (Malaysia) - - THE BEAUTY -

the widescreen pro­jec­tor dur­ing the press con­fer­ence held in Park Hy­att Tokyo, Bri­tish su­per­model Kate Moss ap­pears and says hello to the in­ter­na­tional media con­gre­ga­tion as the new face o of Decorté. The newly formed moniker of Cosme Decorte is in line with the brand’s 45th an­niver­sary ef­fort to re­vamp its im­age. “Nat­u­rally,“Nat­u­rall Miss Kate Moss em­bod­ies all those things that we want to achieve fur­ther down the road. She is mod­ern, cool, and al­ways at the fore­front of trends,” says Ishii.

In 45 years, Decorté has gar­nered an ad­mirable rep­u­ta­tion and a le­gion of loyal users, but withwi the new Li­po­some Treat­ment Liq­uid, Decorté is hop­ing it will be able to at­tract new cus­tomersc by be­ing a stand-alone prod­uct. “We want to en­sure they can use this lo­tion with­out any has­sle, that they can in­cor­po­rate this into their skin­care rou­tine seam­lessly,” says Ishii.

Front run­ner and all, how will Decorté put down the scep­tics who say there is no such thing as a prod­uct that fits all? Ishii looks un­fazed. “Ba­si­cally, we tried to fo­cus on im­prov­ing theth degra­da­tion of the stra­tum corneum, not try­ing to re­solve spe­cific prob­lems. That’s why we are able to cater to both oily and dry skin types.”

MiyashiM adds, “It’s all about the health con­di­tion of the skin. The skin has a nat­u­ral ca­pac­ity to stay at its best con­di­tion, so by bring­ing the skin to that ideal con­di­tion, the skin will be able to be at its best form.”for Avail­able at Cosme Decorte coun­ters in Ise­tan KLCC and The Gar­dens Mall.

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