NEW GENOn
the widescreen projector during the press conference held in Park Hyatt Tokyo, British supermodel Kate Moss appears and says hello to the international media congregation as the new face o of Decorté. The newly formed moniker of Cosme Decorte is in line with the brand’s 45th anniversary effort to revamp its image. “Naturally,“Naturall Miss Kate Moss embodies all those things that we want to achieve further down the road. She is modern, cool, and always at the forefront of trends,” says Ishii.
In 45 years, Decorté has garnered an admirable reputation and a legion of loyal users, but withwi the new Liposome Treatment Liquid, Decorté is hoping it will be able to attract new customersc by being a stand-alone product. “We want to ensure they can use this lotion without any hassle, that they can incorporate this into their skincare routine seamlessly,” says Ishii.
Front runner and all, how will Decorté put down the sceptics who say there is no such thing as a product that fits all? Ishii looks unfazed. “Basically, we tried to focus on improving theth degradation of the stratum corneum, not trying to resolve specific problems. That’s why we are able to cater to both oily and dry skin types.”
MiyashiM adds, “It’s all about the health condition of the skin. The skin has a natural capacity to stay at its best condition, so by bringing the skin to that ideal condition, the skin will be able to be at its best form.”for Available at Cosme Decorte counters in Isetan KLCC and The Gardens Mall.