WHEN WORLDS COL­LIDE For nine years, Sul­wha­soo has cel­e­brated the Korean her­itage through its beauty philoso­phies and Sul­wha Cul­tural Ex­hi­bi­tions. Nen Lin Soo tra­versed the sto­ried paths of its 2015 edi­tion in Seoul.

Harper’s Bazaar (Malaysia) - - The Beauty -

The colour­ing book, cre­ated to en­cap­su­late the en­tire ex­pe­ri­ence

There was some­thing about the Bluesquare Nemo Gallery in Seoul, where the 2015 Sul­wha Cul­tural Ex­hi­bi­tion was held, that ren­ders a per­son com­pletely in awe. Or­gan­ised yearly by holis­tic beauty brand Sul­wha­soo, 2015’s ex­hi­bi­tion was built to en­cap­su­late a heart-wrench­ing story near and dear to the hearts of Kore­ans who grew up on tra­di­tional folk­lore sto­ries. The ex­clu­sive pre­view in the open space had the added touch of al­low­ing in­vited guests to push the bound­aries of what one could feel, see, and touch. In a daunting yet ex­hil­a­rat­ing way, it was the in­ter­ac­tive ex­pe­ri­ence that was ev­ery­thing but dull. Un­sur­pris­ingly, the 2015 ‘Once Upon A Time: Tale of Crape Myr­tle’ ex­hi­bi­tion went hand-in-hand with Sul­wha­soo’s core philoso­phies. A sim­ple look at the brand’s nat­u­ral in­gre­di­ents na­tive to its home­land pro­vides a straight­for­ward idea on how it op­er­ates – the preva­lent use of gin­seng across its col­lec­tion of skin­care prod­ucts is deeply rooted in the his­tory of Korean beauty; the Jaum­dan, an ex­clu­sive mix of five tra­di­tional plants, found pre­dom­i­nantly in East Asia (solomon­seal, rehman­nia, white lily, Chi­nese pe­ony, and East In­dian Lotus), is also the driv­ing for­mula be­hind all Sul­wha­soo prod­ucts. The brand is, re­ally, no stranger to cross-cul­tural in­no­va­tions.

‘Once Upon A Time: Tale of Crape Myr­tle’ was specif­i­cally borne out of the tra­di­tional folk­tale, A Tale of Crape Myr­tle. Re­trieved from the child­hood mem­o­ries of most Kore­ans, and thrown into

Dongjoo Seo’s rein­ter­pre­ta­tion of the crape myr­tle flower

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