AR­NAUD CARREZ Cartier’s in­ter­na­tional mar­ket­ing and com­mu­ni­ca­tion di­rec­tor dishes out on his favourite pieces, ma­jor trends, and sen­ti­men­tal val­ues of time­keep­ing. By Amy Yas­mine.

Harper’s Bazaar (Malaysia) - - The Jewelry -

What is most im­por­tant when it comes to choos­ing a piece of jew­ellery or watch? The most im­por­tant thing for you is to find a cre­ation that fits your char­ac­ter and per­son­al­ity; the way you want to ex­press your­self to the rest of the world. What sets a great time­piece apart? De­sign. Cartier is, first and fore­most, a cre­ator of shape and de­sign, and so that is im­por­tant for me. We cre­ate the de­sign and shapes which be­come ref­er­ences across the decades. For us, de­sign is a quest for ex­cel­lence. If you could live with only one time­piece, what would it be? The Cartier Santos Du­mont watch in pink gold. What are your favourite pieces for women? The first would be the high jew­ellery Koino­bori bracelet watch with 16 ru­bies from Mozam­bique. It’s in­spired by the carp fish, and it’s a great piece for sto­ry­telling. An­other piece is the Clé de Cartier fly­ing tour­bil­lon watch, which fea­tures our own man­u­fac­ture’s move­ment. Lastly, the Cartier d’Art Ronde Louis Cartier fil­i­gree pan­thers dé­cor watch, which is a piece of art and re­flects the Cartier val­ues. We’ve seen a re­turn to tra­di­tional crafts­man­ship at Cartier. Which is your favourite style? The fil­i­gree. It sym­bol­ises Cartier the most. We con­stantly rein­vent our­selves, find new ex­pres­sions of the pan­ther while en­sur­ing we are true to who we are, and the fil­i­gree watch is ex­actly that. How does Cartier main­tain its rel­e­vance in this new world of lux­ury? We are al­ways care­ful when we cre­ate new prod­ucts. In April 2015, I went to Sil­i­con Val­ley to meet with Google ex­ec­u­tives, and they were im­pressed with Cartier as much as we were with them. They asked, “How did you man­age to go through so many wars and cri­sis?” That’s the beauty about Cartier – it goes on for­ever. Where do you see Cartier in 100 years? Re­in­forc­ing its lead­er­ship, es­pe­cially in jew­ellery and watches be­cause peo­ple are get­ting more in­formed about what is au­then­tic. That’s why I am very con­fi­dent about our fu­ture. I see Cartier be­ing stronger and more de­sir­able. LC-G05, Ground Level, Suria KLCC. Tel: 03-2788 0299 Can’t live with­out – Cartier Santos Du­mont time­piece in pink gold

Ar­naud Carrez

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