BREAKING THE RULES Chanel explores its youthful spirit with the latest Boy.Friend watch. By Amy Yasmine.
Dress like a lady, think like a man—the golden style rule of Gabrielle Chanel revolutionised the way women dress. This was, after all, a lifelong adage sworn by a woman who never married, but had countless lovers throughout her life. Strong and independent, the French couturier was every bit the quintessential 21st century woman, and became the benchmark for women who sought to evoke the same fearless spirit. Chanel’s introduction of the Boy.Friend watch is an ode to that outlook. Its masculine identity is drawn from the late designers wardrobe – think boyish cropped jackets and sailor trousers, which Chanel famously wore in protest against swimming costumes at a beach resort in Deauville. “I gave women a sense of freedom,” Chanel once said.
Easily worn with a crisp white shirt or a flirty mesh cocktail dress, the newest addition to the Boy.Friend collection continues to be a celebration of gender fluidity and freedom of expression. An intricate guilloché and updated steel finishing bring sensuality, while the opaline dial and curved casing balance it out with clean, masculine lines. It’s not all beauty without brains, either; the timepiece also comes equipped with a manual winding mechanical movement variation and a 30-metre water resistance. The nofuss, no-frills features of this minimalist timepiece and its semi-matt black alligator strap proves itself the perfect accompaniment to any modern muse who is all about effortless styling.
Take the modern-day ambassadresses of Chanel, Caroline de Maigret, Kristen Stewart, Willow Smith, and Vanessa Paradis, who are all known for their inimitable “cool girl” appeal. With rugged leather jackets, windswept hair, and a rock ’n’ roll attitude, the Chanel woman today is a drastic departure from the pearl-draped society darlings of the past, and this is encapsulated in Chanel’s latest Boy.Friend timepiece. Conventionalism goes out of the window, and in its place, a new spirit of youth – distinct, original, and uncompromising. Chanel, LC-G06 & LC-G07, Ground Level, Suria KLCC. Tel: 03-2726 1818 Earrings, Chanel
ESSE E N H T
I T A L S Boy. Friend Steel watch, Chanel
Effortless style with a dash of diamonds
Kristen Stewart personifies the Boy. Friend timepieces
Caroline de Maigret
Vanessa Paradis, muse for Chanel's garçon chic