NIGHTS Jo Malone wades into the darker, more sensual territory of the senses with the newest addition to its Cologne Intense collection. By Aisha Hassan.
What is it like to inhale a memory? The scents of Jo Malone London have always paid homage to a moment, recreating an experience through the understated yet unexpected marriage of notes.
Debbie Wild, lifestyle director of Jo Malone London, explains, “With every fragrance we create, I become completely immersed in that story. The initial idea for a scent could stem from an image or moment that can trigger a memory.”
STAR SENSATION
Orris & Sandalwood, Cologne Intense's latest fragrance, is inspired by the vision of Tuscan hillsides, steeped in sunshine, with irises in bloom. Orris, Jo Malone London Velvet Rose & Oud Cologne Intense, RM585 (100ml) Jo Malone London Oud &
Bergamot Cologne Intense, RM585 (100ml) the rootstock of iris, violet, and sandalwood come together in a striking combination. Like its companions from the collection, it is a deep scent, reaching into the recesses of romantic memory and delving into the intrinsically primal quality of ourselves as we experience the world – again, and again – each time we breathe it in.
Wild reveals: “For me, it’s about celebrating the now – that moment when you run a bath and the scent of your bath oil carries through the house, or when you spritz your new cologne and it makes you feel instantly uplifted.”
NOIR SCENTS
The sensorial richness of Orris & Sandalwood is typical of the Cologne Intense collection – precious florals wrapped in the warmth of wood, incense enveloped in fruit and spice – which encapsulates the darker side of our remembrance as we savour each heady fragra fragrance. “Capturing this in our colognes involve in-depth research and b becoming completely absorbed in the character, history, and mood of th the concept,” divulges Wild.
EXTRA ORDINARY
TheTh allure of the colognes is elevated through the Fragrance Combining technique,te as Jo Malone London’s scents are designed to be worn alone oro with one another. The citrusy cedrat fruit in Incense & Cedrat might wrap around the smokey notes of cardamom in Dark Amber & Ginger Lily, while the fragrant damask rose in Velvet Rose & Oud intertwines with the peppery angelica in Tuberose & Angelica to instill a nuanced freshness. The possibilities are endless and bespoke. As Wild shares, “Jo Malone London adds a bit of luxury to every day for me.”