Never has an iconic logo been reimagined this playfully before. For MCM’s 40th anniversary capsule collection, contemporary artist Tobias Rehberger cleverly played with optical illusions, giving a fresh take on the luxury label's hallmark logo. Part tribal, part op art, the collection is an ode to the brand’s hip and youthful spirit. Tobias Rehberger, known for his conceptual takes on design and architecture IT’S A WRAP!
Jumper, MCM x Tobias Rehberger