Fresh Glow

An ex­clu­sive tête-à-tête with Lev Glaz­man and Alina Royt­berg, founders of Fresh, on the cult beauty brand and its iconic Rose Face Mask. By Li Ying Lim.

Harper’s Bazaar (Malaysia) - - Contents -

Crushed rose petals in an iconic mask ... Alina: “With to­day’s tech­nol­ogy, we are able to re­fine the pu­rity of the ex­tract, mak­ing it even more ef­fec­tive in sk­in­care. Rose Face Mask calls upon the sooth­ing and ton­ing prop­er­ties of rose and also of­fers a sen­so­rial ex­pe­ri­ence.” Lev: “The rose truly rep­re­sents beauty. I call it na­ture’s won­der. I have al­ways been most fas­ci­nated with Cleopa­tra’s ob­ses­sion with rose-in­fused baths, which, in part, in­spired me to cre­ate the col­lec­tion.” From handmade soaps to fully fledged global beauty brand ...

Alina: “We opened an apothe­cary store in Bos­ton cu­rat­ing nat­u­ral, up­scale per­sonal care prod­ucts from around the world. This in­spired us to cre­ate our own line with prod­ucts that are as in­dul­gent as they are ef­fec­tive.” Lev: “I al­ways see Fresh prod­ucts evok­ing a hand-over-the-heart re­ac­tion. It is this heart­felt re­sponse that truly breathes life into each Fresh fragrance.” The turn­ing point ... Lev: “Grow­ing up in Com­mu­nist Rus­sia, the only fragrance avail­able was Red Moscow. Only the bravest women would find a way to get their hands on a for­bid­den French fragrance—my mother in­cluded. When I was just 6 years old, I re­mem­ber go­ing with my mother to the black mar­ket so she could get her hands on this fragrance. It amazed me how much she was will­ing to risk to buy the per­fume.” Alina: “We al­ways un­der­stood the im­por­tance of grow­ing our brand or­gan­i­cally through word of mouth and cre­at­ing gen­uine fans of those who try our prod­ucts.” Big beauty tip ... Lev: “Ev­ery morn­ing, I wash my face with iced wa­ter. I know this is odd but, first of all, it wakes me up, and se­cond, it in­creases cir­cu­la­tion, so it helps the skin de­con­gest. I use the Soy Face Cleanser morn­ing and night, and I also do a Rose Face Mask daily.” Alina: “I re­ally love great cof­fee! One of the high­lights of my day is hav­ing my morn­ing espresso. I rely on im­mu­nity boost­ers such as Emer­gen-C to keep me healthy since I travel so much. Plus, it’s re­ally great for your skin tone. And I re­ally value time to be by your­self. These mo­ments of quiet rec­ol­lec­tion are re­ally im­por­tant to col­lect your thoughts and re­main bal­anced.” Cu­ri­ouser and cu­ri­ouser ... Lev: “We pi­o­neered us­ing brown su­gar with the launch of the Su­gar col­lec­tion in 1998. Brown Su­gar Body Pol­ish was the first su­gar-based scrub on the mar­ket. Sake Bath, in­tro­duced in 2000, is made with 40 per­cent pure sake. Whether we are in­spired by cul­tural beauty rit­u­als or the po­ten­tial power of a plant, this cu­rios­ity fu­els our con­stant drive to find the high­est qual­ity of nat­u­ral in­gre­di­ents.” Avail­able at Sephora stores na­tion­wide.

Lev Glaz­man and Alina Royt­berg pick­ing roses for Fresh’s famed Rose Face Mask

Real rose petals used in the Fresh Rose Face Mask

“I am ad­dicted to the Rose Hy­drat­ing Eye Gel Cream— it de­liv­ers an un­be­liev­able level of hy­dra­tion.” – Lev Glaz­man

In the lab­o­ra­tory con­ceiv­ing the new Fresh Black Tea Anti- De­lay Firm­ing Serum

“The es­sen­tial steps are the Soy Face Cleanser in the shower, fol­lowed by an ex­fo­liant.” – Alina Royt­berg

Lev’s in-flight must- have: Fresh Black Tea Firm­ing Overnight Mask, RM365

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