SWEDISH BEAUTY

BAZAAR speaks to Estelle & Thild founder Pernilla Rönnberg on fus­ing high tech­nol­ogy and nat­u­ral in­gre­di­ents in clean cos­met­ics.

Harper’s Bazaar (Malaysia) - - The Beauty Bazaar -

How do you make sure ev­ery­thing Estelle & Thild pro­duces is ef­fec­tive yet nat­u­ral? This was the big­gest chal­lenge for us from the start— cre­at­ing high-per­for­mance or­ganic prod­ucts. This is also the thing about Estelle & Thild that I am most proud of— you don’t need to choose be­tween ef­fi­cacy and or­ganic. Our prod­ucts re­ally are the best of both worlds. Who do you work with to cre­ate the for­mu­lae? We pro­duce all our prod­ucts in the Nordics and are cer­ti­fied or­ganic by Eco­cert, the largest in­de­pen­dent cer­ti­fi­ca­tion board in Europe and the US— one of the most re­spected world­wide. They rigidly in­spect and ex­am­ine our con­tents, raw ma­te­ri­als, pro­duc­tion, and pack­ag­ing ma­te­ri­als. Ab­so­lute musthave? Su­per BioAc­tive Age Con­trol Serum for morn­ing and night. It re­ally makes a dif­fer­ence, in­creas­ing sup­ple­ness and min­imis­ing lines and age­ing signs; a real life­saver for a busy mother. Your chil­dren also in­spired you in some ways to start the com­pany, which is also named af­ter them. Then, I was at a stage of life where I wanted to do some­thing else, some­thing that was more mean­ing­ful. I wanted to de­velop a sus­tain­able busi­ness, pro­duc­ing or­ganic, in­no­va­tive sk­in­care without com­pro­mis­ing the ex­pe­ri­ence or re­sults. Af­ter months of re­search, pro­to­typ­ing, and test­ing, I launched Estelle & Thild in 2007 with the am­bi­tion to help con­sumers make bet­ter choices for their skin, bod­ies, and the en­vi­ron­ment. Your se­cret to stay­ing beau­ti­ful? Clean eat­ing— noth­ing pro­cessed and choos­ing or­ganic makes all the dif­fer­ence to my body and my skin. Estelle & Thild is avail­able at Sephora stores na­tion­wide.

Pernilla Rönnberg

Estelle & Thild Su­per BioAc­tive Age Con­trol Serum, RM318

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