GREAT LEAP FORWARD
Co-engineered with Leica, the Huawei P9 takes smartphone photography to soaring new heights. By Anne Lee.
serious contender of leading smartphone brands today, Huawei’s reputation among users haven’t always been so. Much has changed since the unveiling of its earlier smartphone products. Now ranked third in smartphone sales globally, it has become a brand of prestige and fame. Huawei took the initiative to improve the quality of its feature phones, changed public perception through highprofile partnerships such as this latest one with Leica, and shot campaigns with celebrities the likes of Scarlett Johansson and Henry Cavill.
After the P9’s launch in London, Huawei unveiled the series in the Southern Pacific Region during a conference in Bali. One of the slimmest Android smartphones in the market, the P9 models feature enhanced security with biometric fingerprint technology, a minimalist and ergonomic design, a longer battery life, and a duallens camera that captures more light. And that’s not where things end. This year sees its exclusive partnership with Leica to coengineer, co-design, and co-define this very series. Both companies share the same ethos—“a long term commitment to the art of craftsmanship, meticulous engineering, and the spirit of winning collaboration”—a line that was reiterated and emphasised by Peter Tong, president of Huawei Consumer Business Group of the Southern Pacific Region during his media presentation in Bali. The impressive work ethics of both brands make it natural for Huawei and Leica to join forces to produce their latest brainchild. In the words of Luke Au, Huawei’s Southern Pacific product marketing director, “the P9 series will not be about taking pictures, but about photography.” True to his claim, images taken at the gala dinner later that evening turned out crisp, sharp, and punctuated with vibrant colours despite low light conditions. Surely, this is only the start of greater things for the brand, and the world will be here to witness more of its innovative creations. www.facebook.com/huaweidevicemy