GREAT LEAP FOR­WARD

Co-engi­neered with Le­ica, the Huawei P9 takes smart­phone pho­tog­ra­phy to soar­ing new heights. By Anne Lee.

Harper’s Bazaar (Malaysia) - - The Culture -

se­ri­ous con­tender of lead­ing smart­phone brands to­day, Huawei’s rep­u­ta­tion among users haven’t al­ways been so. Much has changed since the un­veil­ing of its ear­lier smart­phone prod­ucts. Now ranked third in smart­phone sales glob­ally, it has be­come a brand of pres­tige and fame. Huawei took the ini­tia­tive to im­prove the qual­ity of its fea­ture phones, changed public per­cep­tion through high­pro­file part­ner­ships such as this lat­est one with Le­ica, and shot cam­paigns with celebri­ties the likes of Scar­lett Jo­hans­son and Henry Cav­ill.

Af­ter the P9’s launch in Lon­don, Huawei un­veiled the se­ries in the South­ern Pa­cific Re­gion dur­ing a con­fer­ence in Bali. One of the slimmest An­droid smart­phones in the mar­ket, the P9 mod­els fea­ture en­hanced se­cu­rity with bio­met­ric fin­ger­print tech­nol­ogy, a min­i­mal­ist and er­gonomic de­sign, a longer bat­tery life, and a du­al­lens cam­era that cap­tures more light. And that’s not where things end. This year sees its ex­clu­sive part­ner­ship with Le­ica to co­engi­neer, co-de­sign, and co-de­fine this very se­ries. Both com­pa­nies share the same ethos—“a long term com­mit­ment to the art of crafts­man­ship, metic­u­lous en­gi­neer­ing, and the spirit of win­ning col­lab­o­ra­tion”—a line that was re­it­er­ated and em­pha­sised by Pe­ter Tong, pres­i­dent of Huawei Con­sumer Busi­ness Group of the South­ern Pa­cific Re­gion dur­ing his me­dia pre­sen­ta­tion in Bali. The im­pres­sive work ethics of both brands make it nat­u­ral for Huawei and Le­ica to join forces to pro­duce their lat­est brain­child. In the words of Luke Au, Huawei’s South­ern Pa­cific prod­uct mar­ket­ing di­rec­tor, “the P9 se­ries will not be about tak­ing pic­tures, but about pho­tog­ra­phy.” True to his claim, im­ages taken at the gala din­ner later that evening turned out crisp, sharp, and punc­tu­ated with vi­brant colours de­spite low light con­di­tions. Surely, this is only the start of greater things for the brand, and the world will be here to wit­ness more of its in­no­va­tive creations. www.face­book.com/huawei­de­vicemy

The P9 flag­ship se­ries comes in Haze Gold, Ce­ramic White, Rose Gold, Pres­tige Gold, Ti­ta­nium Grey, and Mys­tic Sil­ver

Pe­ter Tong

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