BAZAAR sits down for a tête-à-tête with the found­ing CEO of epony­mous brand Richard Mille.

Harper’s Bazaar (Malaysia) - - Thejewels -

ac­com­plished in many dif­fer­ent ways. New types of ce­ram­ics can be pol­ished like metal and given colour, show­ing that high-tech ma­te­ri­als can be very fem­i­nine. Women love hav­ing choices, and I want to pro­vide them with ev­ery pos­si­ble choice: from ex­tremely com­pli­cated watches to high jew­ellery time­pieces, [or a watch with a] case of pink sap­phire.

What is the se­cret to your suc­cess in this seg­ment?

I be­lieve in a uni­ver­sal de­sign con­cept where a tech­ni­cal ap­proach can be­come a com­mon lan­guage of style, even be­tween sexes. This ap­proach ties in per­fectly with women of to­day who are often lead­ing ac­tive lives or have high-level job com­mit­ments.

Richard Mille has al­ways had cut­ting-edge in­no­va­tion at its core. Why is this in­te­gral to the brand’s DNA?

I be­gan my brand be­cause I could not find the watch of my dreams; a watch that was for­ward-look­ing in terms of ev­ery­thing. This urge of mine be­came the essence of the brand’s iden­tity. Suc­cess is never guar­an­teed and I have had to work very hard to achieve the brand recog­ni­tion [we have]. Now, only 16 years of age, the brand oc­cu­pies a premier po­si­tion in the watch­mak­ing world. What should women know about the brand? I love women pas­sion­ately, and also have a lot of ex­pe­ri­ence with the jew­ellery in­dus­try from my pre­vi­ous job ex­pe­ri­ences. You will not find any watch at any other brand that com­bines fem­i­nine sex­i­ness with a highly tech­ni­cal ap­proach. We are work­ing hard at the fac­tory to raise the level of cre­ation to re­main at the front­line.

Richard Mille, haute hor­logerie’s vi­sion­ary wild card

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