Den­ims get a se­duc­tive up­grade, and we’ve got Guess to thank for these cov­etable clas­sics. By Vanessa Lim.

Harper’s Bazaar (Malaysia) - - The News -

In the ’80s and all through the ’90s, mom jeans de­fined the waist­lines of the decade. Tori Spell­ing as Donna Martin on Bev­erly Hills, 90210 made it a cast uni­form, turn­ing it into the trend of the decade, whilst su­per­model Cindy Craw­ford high­lighted its sex ap­peal in Fair Game. Then, Ge­orges Mar­ciano el­e­vated the al­lAmer­i­can sta­ple to new heights by in­tro­duc­ing the very first de­signer jeans. Even with a USD60 price tag, Mar­ciano’s Euro­pean-style denim flew off the shelves at Bloom­ing­dales, sig­nalling a new dawn for denim. Sex sells, and that’s ex­actly what Ge­orges had counted on. Con­sider the Guess Girl cam­paigns, in­ge­niously mas­ter­minded by Paul Mar­ciano. Clau­dia Schif­fer, the Ger­man model who starred in six dif­fer­ent cam­paigns be­tween 1989 and 1991, posed in noth­ing but a black lace bustier in one of them. Or Eva Herzigova, whose re­sem­blance to Mar­i­lyn Mon­roe landed her a spot in Guess’s 1992 cam­paign, where the Czech model was pro­pelled to su­per­star­dom. Tak­ing it even fur­ther, Paul also tapped the sen­su­ous Anna Ni­cole Smith in the same year to be a Guess Girl, at a time when no one dared. In this re­gard, you can bet that the Guess Girl is al­ways at the cen­tre of at­ten­tion, em­body­ing free­dom, pas­sion, and won­der. It came as no sur­prise then, that the Amer­i­can la­bel had en­listed model-of-the-mo­ment Hai­ley Bald­win to re­place Gigi Ha­did as its lat­est poster girl. With­out shy­ing away from to­day’s cul­tural icons, and also con­tin­u­ing in the vein of fea­tur­ing young tal­ents, this year’s Guess Orig­i­nals col­lec­tion en­gages A$AP Rocky’s bril­liance. Think util­i­tar­ian fab­rics fused with new sil­hou­ettes and in­no­va­tive washes, such as the 1981 skinny and baggy high-waisted jeans, re­for­mu­lated dun­ga­rees, and over­sized pen­cil skirts. All these il­lus­trate the sig­na­ture tri­an­gle logo on the back pocket, also seen on tai­lored denim bustiers, cropped logo em­bossed shirt jacket, long line vests, and shirt dresses. How­ever, Guess’s sig­na­ture brand of se­duc­tion re­mains in­tact in the form of its lace-up body suits and dresses, where rich evening hues and form-fit­ting de­signs take cen­tre stage.

Guess rein­vented its 1981 slim-ta­pered car­pen­ter jeans, shrunken Sherpa jack­ets, and over­sized pieces in vin­tage washes, while leather place­ments add a hint of BDSM to an ev­ery­day wardrobe.

Giv­ing new life to con­ven­tional den­ims, Guess reap­pro­pri­ated sil­hou­ettes from the ’80s and ’90s, while in­ject­ing the brand’s ur­ban edge. Denim corsets paired with high-rise ta­pered jeans—why not? As they say, noth­ing feels as good as sexy does.

The orig­i­nal Guess girl who broke a mil­lion hearts: Anna Ni­cole Smith

Se­duc­tive corsetry for Guess’s idea of an al­lAmer­i­can girl

Guess takes on vin­tage sil­hou­ettes with ta­pered den­ims

An oldie but a goodie: Sherpa jack­ets get an over­sized streetswag makeover

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