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1PM During lunchtime, I will usually eat a salad from the local deli, and might talk to the image team about our new campaign for the upcoming season. Sometimes, if I have some spare time, I might sketch a new idea for a show, or work on a shoe design or new packaging. When I have a meeting with a stylist or a fashion editor, I always head to The Ivy or Clarke’s; somewhere around our local neighbourhood restaurants in Kensingon as it takes too much time to cross London, but I mainly prefer to work than eat in the middle of the day. 3PM I might call our factory in Somerset to see how we are progressing with new lines going into production. We have 600 craftsmen on two sites in the English countryside and we make most of our key bags in England. 4PM I might meet with our digital and social media team to plan stories and creative ideas for the next season. I like working on the communication of new products. 5.20PM I have tea (this is Britain, after all!) with someone interesting that I want to build a project with. It might be an artist from the Institute of Contemporary Arts or a muse like Sienna Miller or Edie Campbell. 8.30PM Often, I go to an event in the evening, probably something that is part of the London cultural or fashion calendar, like the Serpentine Gallery’s party or a smaller dinner party. 10.45PM I am a Spanish night owl who likes to stay out late. So, when I start to party—dancing and talking—I can’t stop! But these days it is important to keep the pace and the work levels up so I try to get to sleep by midnight. 12AM Late night e-mails take up a couple of hours if I am not out but what I really like is to look at books. I love the work of Carmen Herrera, a 101-year-old Cuban-American painter that I am fascinated by. I hope I am still going at 100. Designing is my passion and anything that gets in the way of my designs annoys me—unless it’s my family or friends.