WHY DON’T YOU...?
The Italian-Brazilian designer talks inspirations, visions, and personal sentiments.
... ALLOW YOUR CREATIVITY TO FLOW? I translate my emotions into shapes, colours, and textures. I have a simple ritual—paper, headphones, and good music. This lets me give vent to my creativity and the sensations of that precise moment. ... LET YOUR INNER STRENGTH GUIDE YOU? Fashion has been my biggest passion since young. There were many challenges that I had to overcome but failure is part of success. And because I was singleminded, I finally founded my namesake brand in 2010. ... REMINISCE ON LIFE’S UNFORGETTABLE MOMENTS? I remember the first stores that believed in my design, my first publication in the magazine, and when I first spotted a classy lady wearing my designs on the street! ... CRAFT YOUR PERSONAL IDENTITY? When I was in Brazil, I developed the buckle, which immediately became the signature Paula Cademartori look. It is a precious evocative element that is a symbol of timeless elegance, for all the women who wishes to make a statement. ... BE THE BEST OF BOTH WORLDS? Milan is one of the biggest fashion capitals and I love its elegance. On the other hand, my hometown of Porto Alegre is close-knit and has a joyous vibe. My personality is the right mix of both!