10 MINUTES WITH ... MARIE HONDA
The managing director of Cos bares all about its exciting collaboration with Studio Swine at Milan’s Salone del Mobile this month.
The creative director and the team create a mood board, compile a list of references and inspiration, and pitch it to our selected artists.
It all comes down to our initial meeting with different artists and collaborators. The key is to work with collaborators who complement Cos. It has been the same as the previous years. It’s all about starting a dialogue; we try to keep the process as organic as possible.
Compared to last year’s, this year’s installation is very sculptural. It would be quite a magical experience.
It is all based on the Cos DNA: timelessness, modern, functional, and tactile. Salone Del Mobile is from April 4 to 9 at Cinema Arti, Milan. www.salonemilano.it/en