Mod­ern Rebel

Bold, tough, and fiercely fem­i­nine, the new Tif­fany HardWear col­lec­tion from Tif­fany & Co. em­bod­ies the strength and spirit of you and I. By Anne Lee.

Harper’s Bazaar (Malaysia) - - Contents -

In­spired by a uni­sex bracelet from 1971 in the archives, the Tif­fany HardWear is the first new col­lec­tion from the Amer­i­can jew­ellery house since 2014. Fash­ioned in pre­cious met­als such as ster­ling sil­ver, as well as 18-karat yel­low and rose gold, this full range of earrings, rings, neck­laces, and pen­dants is pur­ported to em­body “the strength and spirit of the mod­ern woman, im­bued with the soul of New York”. To­gether with Lady Gaga as the face of the Leg­endary Style cam­paign, Tif­fany & Co. paves the way for the com­ing of a new era, sig­nalling the break­ing of tra­di­tions.

Known for es­chew­ing celebrity en­dorse­ments in its ad­ver­tis­ing cam­paigns, Tif­fany & Co.’s an­nounce­ment of Lady Gaga as am­bas­sador of Tif­fany HardWear came as a to all. The style chameleon has been mak­ing head­lines since her de­but for her orig­i­nal­ity and cre­ative ways of ex­pres­sion. Case in point: her meat dress from the 2010 MTV Video Mu­sic Awards. How­ever, for Tif­fany & Co., she did a 180˚ turn with a pared-back, un­der­stat­edly chic style. Ap­pear­ing in a black-polo-neck-and-cig­a­rette-pant en­sem­ble with her blonde hair slicked back in one of the cam­paign shots, the look harks back to an iconic de­pic­tion of Tif­fany & Co.’s un­of­fi­cial am­bas­sador, Au­drey Hep­burn.

Tempt­ing view­ers fur­ther with pieces from the pow­er­ful col­lec­tion is a 60-sec­ond blackand-white cam­paign video shot by David Sims and di­rected by Grace Cod­ding­ton, the cur­rent cre­ative part­ner at the jew­ellery house. Fram­ing the “Born This Way” singer’s face is a pair of dou­ble drop earrings that pay trib­ute to the woman to­day, and a wrap bracelet that is metic­u­lously hand­crafted with grad­u­ated links and ac­cented with a de­tach­able lock and metal spheres. The glossy fin­ish and smooth edges may lend a clas­sic feel to the util­i­tar­ian de­signs but the ur­ban rugged­ness re­mains, as demon­strated in the re­cur­ring links and bolts.

Get in­spired and pump up that rebel-girl vibe with stacks of chunky bracelets or mis­matched earrings, em­bel­lish­ing one with a sin­gle link and the other with a sus­pended orb. These pieces are a cel­e­bra­tion and rep­re­sen­ta­tion of the mod­ern-day woman, who is em­pow­ered by the choices she has made in life and isn’t afraid to chal­lenge the status quo when the oc­ca­sion arises.

“For more than 180 years, the world’s chicest women have cho­sen Tif­fany jew­ellery as a pow­er­ful ex­pres­sion of who they are,” says Caro­line Nag­giar, se­nior vice pres­i­dent and chief brand of­fi­cer at Tif­fany & Co. “This cam­paign cel­e­brates Tif­fany’s rich legacy.”

“I am a rebel, but I wouldn’t say trans­form­ing at 19 to the artist that I be­came was purely just be­cause of re­bel­lion. It was more of a sense of power that I felt.” – Lady Gaga

Tif­fany HardWear wrap neck­lace in 18-karat gold, Tif­fany & Co.

Lady Gaga, be­hind the scenes in Tif­fany & Co.’s Leg­endary Style cam­paign

Tif­fany HardWear ball dan­gle ring in ster­ling sil­ver, Tif­fany & Co.

Tif­fany HardWear link bracelet in 18-karat gold, Tif­fany & Co.

Tif­fany HardWear bead cuff in ster­ling sil­ver, Tif­fany & Co.sur­prise

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