Oris plunges deeper into its ma­rine con­ser­va­tion col­lab­o­ra­tions, as it launches the high­per­form­ing Oris Ham­mer­head Lim­ited Edi­tion. By Nen Lin Soo.

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It doesn’t mat­ter what you do. Just do some­thing,” says Michael Meier, re­gional man­ager of Oris, on a pri­vate yacht char­ter as we sail across Langkawi Is­land’s pris­tine wa­ters. Meier’s strong call for ac­tion comes as Oris un­veils its Ham­mer­head Lim­ited Edi­tion amidst the is­land’s lush land­scape, where soar­ing hills and post­card-wor­thy beaches served as back­drop for the oc­ca­sion. When Oris launched its first diver’s watch in the ’60s, it also marked the beau­ti­ful be­gin­ning of an in­tri­cate re­la­tion­ship, one that would ce­ment the Swiss watch man­u­fac­turer’s com­mit­ment to ma­rine con­ser­va­tion ef­forts for decades to come. To­day, with the re­lease of the Ham­mer­head Lim­ited Edi­tion, Oris con­tin­ues in the same vein of its stated mis­sion more than 50 years ago. As the name sug­gests, pro­ceeds from sales of this time­piece are al­ready fund­ing projects re­search­ing scal­loped ham­mer­head sharks, the first shark species to be pro­tected by the US En­dan­gered Species Act, and also one of the most threat­ened highly mi­gra­tory sharks. Col­lab­o­rat­ing closely with Pe­la­gios-Kakunjá, a non-profit or­gan­i­sa­tion, the Ham­mer­head Lim­ited Edi­tion is in­spired by the sec­ond-gen­er­a­tion Oris Aquis watch, launched ear­lier this year. Wa­ter-re­sis­tant to an im­pres­sive 500 me­tres and en­cased in stain­less steel, the back of this lim­ited-edi­tion time­piece also fea­tures an em­bossed ham­mer­head shark and an en­graved num­ber— af­ter all, only 2,000 pieces of the Ham­mer­head Lim­ited Edi­tion are avail­able world­wide. And as with most of Oris’s dive watches, the ap­plied in­dices, as well as hour and minute hands, are made lu­mi­nes­cent by Su­per-Lu­miNova, a glow-in-the-dark ne­ces­sity for a holis­tic un­der­wa­ter ex­pe­ri­ence. While the pho­to­lu­mi­nes­cent Su­per-Lu­miNova is ex­tremely func­tional in a diver’s watch, per­haps it also al­ludes to Oris’s deep-seated in­ten­tion to shine light on the de­clin­ing pop­u­la­tion of the world’s sharks—about 100 mil­lion sharks are killed ev­ery year. “This watch is both a stark re­minder of the threat fac­ing the world’s shark pop­u­la­tion, and clear ev­i­dence of Oris’s com­mit­ment to fight­ing the ex­tinc­tion of en­dan­gered species,” ex­plains Ul­rich W Her­zog, group chair­man of Oris. With the sun set­ting on the Langkawi ar­chi­pel­ago, and in those few min­utes be­fore com­plete dark­ness, the Oris Ham­mer­head Lim­ited Edi­tion comes to life with its domed sap­phire crys­tal and Su­per-Lu­miNova fea­ture—a re­minder that this time­piece is more than just a div­ing es­sen­tial. Avail­able at Swiss Watch Gallery bou­tiques na­tion­wide. www.swis­s­watch­

Fight­ing the threat of shark ex­tinc­tion, one time­piece at a time

Oris Ham­mer­head Lim­ited Edi­tion, RM12,900

Em­bossed ham­mer­head shark raises aware­ness any time of the day

DID YOU KNOW? The re­cently re­leased Oris Staghorn Restora­tion Lim­ited Edi­tion is also one of the many div­ing time­pieces that con­trib­ute greatly to Oris’s ma­rine con­ser­va­tion ef­forts.

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