SHOW
Stuart Vevers takes cues from retro Americana with nostalgic nuances of sci-fi films for a whimsical Pre-Spring ’18 collection. By Mughni Che Din.
The quirky girl is having a fashion moment, and one of her heroes is none other than Stuart Vevers. The fun-loving British-born executive creative director for Coach has been receiving high praises for spinning sartorial gold at the 75-year-old label, introducing cool yet commercial ready-to-wear into its armoury. Following the success of Coach 1941 Autumn/Winter ’17— an outré remix of ’80s hip-hop vibes and the serenity of the Great Plains—Vevers continued to drive the brand forward in a fête-ready mood for Pre-Spring ’18. A magnetic infusion of rock royalty— think Jerry Hall—and ’70s disco with an ethereal West Coast vibe, the collection consisted of a slew of designs perfect to take from AM to PM, and every single party in between. Vevers’s vision for Coach is often coloured by an outsider’s idea of Americana, informed by the movies he watched growing up as a teenager back in Doncaster, UK. This season, warm moody prints were replaced with sparkling meteoric motifs inspired by iconic sci-fi films, specifically Star Wars, which added a quirky and youthful twist to the collection.
One of the highlights would be Vevers’s imaginative take on denim. The timeless fabric got a bohemian-chic makeover with embroidered patches, scalloped lace trim, patchworks on flared jeans, and a barely-there cutoff and jacket combo that would probably have made Farrah Fawcett weak in the knees.