THE DIGITAL DOWNLOAD

Gucci introduces geotags into its latest app, bringing more tech into the world of fashion history. Kicking things off at Chatsworth House in the UK, the app allows users to explore locations around the world that have inspired the Italian house throughout the years. With detailed historical descriptions, fashion has never been this educational.

Macaron-pretty colours of Emilio Pucci’s Paris edition sneakers

The Gucci Courrier collection, alongside the Gucci app’s geotagging function, is part of the Gucci Places Chatsworth collaboration

The Gucci app: an extension of Gucci’s imaginative universe, encapsulating its 96-year history