OUT OF OFFICE
Sometimes, the best way to get ahead is to look inside. As the recent MCO has inspired many to explore fresh pursuits, three Malaysian creatives share their most personal account of #WorkingFromHome, leading to a revelation of new personal and professiona
“My life journey has taken me to many places, and somewhere along the road, I realised I have an ear and eye for brands. It’s what led me to where I am today. I consider myself to be a people’s person, and always knew that my calling was to communicate brand aspirations and their stories, viewing them as individuals with infinite possibilities that relate back to their target audience.
Starting in PR, it gave me first-hand experience of not only communicating the brands that I worked with but also had the mission to translate those campaigns into specific events where we were able to engage directly with our audience. And we will only know its relevance and effectiveness when engaging real people. This natural progression from PR into events gave me a holistic view of the industry, and we believe that we offer more than just a “programme” to attend to; we offer memorable experiences that speak to and hopefully retain our customers. Not allowing myself to plateau, I was inspired by the spirits of entrepreneurship, and this is how Tish was born. With the little bit of intense experience that I had, I took the plunge yet never leaving the ethos and principles that I have gained so far. We have been blessed with the trust of prominent lifestyle, fashion, and beauty brands and we are confident that we can still grow in terms of what we offer to clients and customers alike.
Before the partial lockdown, we were busy as most people were, but I had the challenge, and blessing of expecting our second son; two boys under two! What an exciting and nerve-racking time, running from pitches to doctor’s appointments and taking my firstborn to gym class! It was no mean feat, but what a joy it was when we welcomed Mikael, albeit right at the start of Covid-19 morphing into a global pandemic. Thankfully, all is well so far and being at home not only allowed me to spend quality time with my family, but also provided me a chance to sit back, reflect, and re-evaluate the ways moving forward.
The event industry is in a moment of fragility. As we enter a new reality where projects and events are postponed indefinitely or canceled for a significant period, our peers and many of the institutions we love face an extremely challenging financial future. The irony of the current situation is that it proves how important IRL events are for human interaction, connection, and happiness. The industry as we know will change forever, and this is a particularly opportune time for our creative community to come together and support one another to overcome this as a collective. After all, the best ideas come from brainstorming and collaborating. Through the power of kinship, we can find a way to navigate through these uncertain and challenging times together. We all need to gather our resources and knowledge and find synergies to not only ensure the survival and relevance of us individually but the industry as a whole. This is paramount to face the new landscape that we all will inevitably endure.
We conceived Cult Creative as an initiative to unite, connect, and support the creative circle, with a true sense of hope and purpose. Through dialogue, experience, and engagement, we want to enrich, inspire, and impact the people in a positive, enriching way. We believe in the sharing economy model, one that is not only idealistic and much spoken of, but also timely in the world we live in today. We believe that we can all collaborate, rather than just compete. We trust that we can all share, rather than just sell. The way forward is together, and we wanted to provide a platform for like-minded individuals and small businesses to fulfill these aspirations, to not only beautify but make the world a better, sustainable place.”