Infinite Escape

Mimicking the softness of sunwarmed sand against the skin, the latest On the Beach fragrance by Louis Vuitton charms us to dream of relaxing beachside escapes. By Alisha Azuddin.

The latest creation by master perfumer, Jacques Cavallier Belletrud masterly encapsulates the vivacity of inviting waves and the sensual touch of sunlight. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud.

A combination of yuzu, neroli and aromatic herbs marry together to create a summer of serendipity. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sundrenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day,” he describes.

Continuing its picturesque dialogue with artist Alex Israel, he captures the essence of colourful oceanfront façades in dialogue with the sun and sea for the design of On the Beach. Dressing previous Louis Vuitton fragrances such as Sun Song, Cactus Garden, Afternoon Swim and more, his primary inspiration was his hometown Los Angeles—blending Hollywood fantasy and technological vanguardism into his design.