The Ripple Effect
Forevermark creates a collection that reminds us of how one small action has the power to influence change.
Can a drop of water create a tidal wave? Probably not, but it can still break the surface of water, enough to create ripples. It’s the go-to metaphor we quip to illustrate how the smallest of actions can affect change. As science fiction author, Margaret Weiss puts it, “Like a drop in the vast ocean, each of us causes ripples as we move through our lives. The effects of whatever we do—insignificant as it may seem— spread out beyond us. We may never know what far-reaching impact even the simplest action might have on our fellow mortals.”
The correct accessory can empower its wearer, and nothing makes a woman feel more special than a diamond. Jewellery maker and diamond expert Forevermark has just released a new collection called the Forevermark Avaanti that is designed to “(inspire) the wearer to realise their power and make a lasting statement every day.” Every single piece from this symbolic collection sweeps around like a ripple, forming a constant reminder that encourages you to explore possibilities.
“Diamonds are imbued with an energetic and unconventional spirit,” begins Nancy Liu, chief executive officer of Forevermark, “and with our Forevermark Avaanti collection we have created fine jewellery that has the power, not only to celebrate those who wear it, but to inspire them to realise their inner strength.”
The collection comprises of 36 pieces, 15 of which are made available in Malaysia. Each design features the coveted rare Forevermark diamond in 0.10, 0.18 and 0.30 carats at their centre, set in either 18k white or rose gold, with clean, circular forms for something understated or the addition of pavé diamonds for that extra wow factor. Needless to say, the simplicty of the designs make for effortless pairings or styling.
To help drive the message of this collection, award-winning director, Vicky Lawton and photographer Anya Holdstock join forces with an all-female creative team to produce the Forevermark Avaanti campaign. Titled The First Ripple, the campaign telegraphs the notion that what the future holds can unfold from a single ripple, and how one moment can create a movement. Where jewellery is concerned, that gives a whole new meaning to a statement piece.
Forevermark is available at De Gem boutiques in Pavilion Kuala Lumpur, The Gardens Mall, One Utama, Bangsar and Ampang. Visit www.forevermark.com to learn more.