To The Moon And Back

Longines captures the poetry and mystery of the moon in the form of the captivating PrimaLuna watch collection.

Ask any poet or songwriter, the night sky and its many mysteries continue to enchant and captivate, the moon in particular the subject of various prose and musings throughout history, as manifested in works by Dylan Thomas and Pablo Neruda, also David Bowie and Bruno Mars.

Since its debut in 2009, as its name suggests, the Longines PrimaLuna collection also finds inspiration in the poetry of the moon, its distinctive case and mesmerising dial shaping a symbolic homage to la luna.

Yet the reference is not just geometrical. Take the dial variations for the PrimaLuna, designed to conjure up the purity and magic of moonlight, be it through the frosted silver or silver flinqué dial with painted Roman numerals, or the more effervescent motherof-pearl dial with diamond indexes. Even the collection’s stunning stainless steel grey is a reflection of its celestial muse, finished in a smooth polish to lend it a radiance evoking the nocturnal glow of the moon.

In Longines’ expansive family of timepieces, the PrimaLuna is the perfect embodiment of feminine grace. It stays true to the sophistication that Longines’ aesthetic codes exude, that translates to a design that is both simple but stunning. Those qualities make the PrimaLuna a timepiece that carries great wearability: it is suitable for both day-to-day wear as well as for more elegant occassions. A major plus point for the woman who is searching for versatility in the style expression of her timepiece.

Visit Longines boutiques at 2.01.04 Pavilion Kuala Lumpur, 124 Suria KLCC or other authorised dealers throughout Malaysia.